Bengaluru- Singapore-based Affable.ai has raised $2 million from Prime Venture Partners, Decacorn Capital, and SGInnovate. It has been done to fuel its expansion into international markets mainly to the United States.
With this, the firm has raised a total of $2.8 million from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneurs First, and strategic investors.
The company was founded by Nisarg Shah and Swayam Narain in 2017. Affable helps brands and agencies run influencer marketing campaigns via self-service, SaaS platforms. The firm uses machine learning and big data analytics to enable brands and agencies to find influencers, manage and measure campaign performance.
It also offers them data-driven insights to help streamline their micro-influencer strategies throughout the planning, discovery, activation, and reporting phase.
Meanwhile, Shah said- “We see a huge opportunity in working with brands to enable the much-needed, data-driven influencer marketing campaigns. Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them”.
The company claims to track more than 3 million influencers across social platforms like Instagram, Facebook, YouTube, and TikTok, The SaaS platform is being used by 45+ top brands and agencies which involves- Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications.
Currently, it has 20 employees working remotely across different geographical locations.
Lastly, the Managing Partner at Prime Venture Partners said- “We believe that Influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation”. Affable’s tech differentiation will transform the way brands and agencies interact with micro-influencers. It also ensures they get maximum RoI from their marketing campaigns.