As the majority of the businesses and market sectors were struggling to survive during the global pandemic. Whereas, Amazon.com Inc. was the one quietly constructing a national grocery chain. It’s quite obvious that Amazon was busy finding opportunities to expand the business.
On September Thursday, Amazon launched its first ‘Amazon Fresh Store No-11′ in Los Angeles. And currently, it is also working on at least 28 more, from Philadelphia to the Sacramento suburbs. It also up with its new project and testing the “Just Walk Out” cashless shopping technology developed for its, specifically for Go convenience stores at an Amazon Fresh location in Illinois.
It’s more than a decade that Amazon started selling groceries, thus it has a small shred of the $900 billion U.S. grocery market. It has also analyzed and watched traditional chains to start figuring out how to sell food online and reach to customer base.
The company says that Amazon Fresh is something to become even stickier with devoted Prime members, as well as interest in a widen cross-section of America specifically from lower-income shoppers who often look for discounts like Walmart Inc. including a wealthy bunch of prospects also to pick up better deals and offers.
People and critics state that this move is showing how ambitious the company is, and is very keen to recognize better opportunities and grow immensely.
Also, in 2020, Amazon thumped a deal with one of the huge grocery distributors called SpartanNash Co. The deal includes the right to acquire a stake in the company as well.
Recent media reports say- An Amazon spokesperson confirmed the upcoming locations of 5 stores, but remain silent on the rest of the locations.
The vice president of Amazon Fresh Jeff Helbling said in an email statement- “as with all things at Amazon we innovate on behalf of our prospects across our grocery businesses. And we know customers care about low prices, surpassing location, good selection, and convenience, and we believe we offer that as well as a seamless online to instore grocery shopping experience”.
Lastly, it is a fact Amazon has the highly-exclusive, polished concrete floors and vibe of an upscale grocer, and it can eventually grow like its other projects. It has digital price tags, smart “Dash” shopping carts that match up smaller purchases while prospects browse the store.
In addition, it is very much a conformist grocery store with a normal product assortment, which is a mix or between Trader Joe’s and big players like larger supermarkets.
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