Antler Australia, an early stage investment firm, recently supported a new cohort of businesses as part of its continuous quest to build great Australian tech companies.
The facts of each endeavor are shared in Startup Daily’s “Antler Investor Memos” series, which is aimed to offer you a short, sharp knowledge of the firms and people involved, with many seeking follow-up money following Antler’s initial pre-seed investment.
Kidly is a one-stop shop that enables parents to assist their children’s enjoyment by allowing them to find and reserve kid-friendly activities. In order to promote fun via children’s learning, development, and growth, the platform serves as a marketplace that connects families and the small businesses in the communities that support them.
Kidly was formed by CEO Aaron Deutsch, who has substantial operations, commercial strategy, and growth expertise in the US and Australia, and CPO Anna Korol, a serial entrepreneur who previously founded Bookido, a childcare solutions company. Kidly was built by parents for parents.
Thesis for antler investments
“Children’s activity discovery, booking, and payment are disjointed, unreliable, and frustrating for both parents and service providers. Kidly streamlines the numerous reservations that many parents make during each academic term and school break while also benefiting vendors’ growth and productivity. According to Cath Rogers, Partner at Antler, scheduling and calendar tools might be a game-changer for parents and serve as a compelling viral hook for users to find and use the Kidly platform.
It is obvious that Anna and Aaron are developing in a field about which they are incredibly enthusiastic, and their grit, product, and business savvy position them well for success in this enormous industry.
Traction/milestones
Over 75 different companies in 250 different locations throughout Sydney and the surrounding area have joined Kidly.
With almost no marketing expenditure, Kidly has amassed a waitlist of more than 200 registered users as it gets ready to debut its product. Additionally, it has been chosen by North Shore Mums as a featured business provider, giving it access to more than 40,000 local parents.
Latest funding
Pre-Seed from Antler
Using money
While early strategic hires will concentrate on technology, partnerships, and community to launch and build the business and lead storytelling, Kidly has so far prioritized funding product development. This will lead to customers becoming advocates.
We are truly enthusiastic about creating a solution, said Aaron Deutsch, co-founder of Kidly. “As part of the millions of time-poor parents who are constantly looking for fun and engaging activities to get our kids off their devices and out into the world, we are deeply passionate about building a solution,” he added.
“Kidly offers parents the flexibility to meet their family’s needs, including drop-in classes without the need to commit to entire semesters, access to hundreds of community partners nearby, and more. As well as an active community, where people can meet and engage with other families in their neighbourhoods, weaving relationships that endure as kids age.
“We think we are dealing with a real source of frustration for parents, and anyone who has personally dealt with the juggling act of daily life can easily relate to it,” the authors write. We do not just regard it as a problem that exists in our backyard, though. Between 2021 and 2025, the market for kids’ activities is projected to increase by $10.77 billion USD, with the Asia-Pacific region predicted to experience the fastest growth globally.By providing comprehensive end-to-end service more conveniently, Kidly is creating a trustworthy bridge between parents and service providers. One enjoyable action at a time is what we want to enable.
What comes next? Antler, a leading early-stage venture capital firm, is disclosing all of its most recent investments in aspirational Australian entrepreneurs and firms. Kidly is one of its newest portfolio firms, with over 100 early-stage investment
