Canada-Based athletic apparel brand Lululemon Athletica Inc. On Thursday announced the launch of a new technology development center or hub in Bengaluru to place its footprints in the Indian marketplace.
The company deals in lifestyle products, and it’s an athletic apparel retailer domiciled in Delaware and headquartered in Vancouver. It was founded in 1988 by Chip Wilson, as a retailer of yoga pants and other yoga wear. In November 2000 it opened its first standalone store. Now, it has since expanded to sell its clothing internationally via 491 stores as well as online. From yoga wear the company has grown to sell a variety of athletic wear, involving shirts, shorts, and more, as well as lifestyle apparel too, and other accessories.
The new Indian Technology Hub will be the first one outside of North America. And it will help the firm to expand its services and technology powers and infrastructure to enable and support global growth seamlessly. It has been first stated in the NASDAQ-listed firm.
The CEO of McDonald Calvin said on this new move that- Acquiring and nurturing best-in-class technologists is essential to our global growth strategy focused on product innovation, market expansion, better services, Omni geist experiences, and more.
For the best functioning of the Indian center, the company will hire about 250 technologies by 2022.
Moreover, while commenting when the center will be commenced, then there is no news about it. But the company stated that the opening will help further their strategic growth plan with technology, enabling both our people and our guest experiences as we move further to serve new prospects across the globe.
It will also help in sustaining innovation at lululemon across the marketing technology stack, data science, full-stack development, machine learning to support merchandise planning, product and location data or management, trade and network planning functions.
Lastly, the company stated, they are trying to commence operations by August 2021, and it is taking all needed precautionary measures and is prepared to open when safe to do so. Hence, they will examine the whole scenario and will function accordingly.