Even as the hype around blockchain and the NFT marketplace climbs to a fevered pitch, some within the media and advertising space aren’t rather as shocked — agency execs particularly. Slightly, companies appear more drawn to the appeal of one more hyped enviornment of the shut to future: the metaverse.
Of the 94 agency respondents surveyed by Digiday in February, the quantity that pointed to the metaverse as basically the most transformative abilities on their enterprise over the following five years became once six times elevated than of us that question the blockchain to be the supreme emerging abilities for the shut to-term future.
It’s worth noting that, of all of the choices amongst transformative technologies (which contains virtual fact, NFTs and cryptocurrency) that are or shall be on hand to companies, the 2nd supreme response became once “no longer one of many above.”
