EaseMyTrip is an Online Travel agency namely, Easy trip Planners Ltd. i is planning to raise up to Rs 510 Crore via Initial Public Offer (IPO)-opening today (8th March 2021) and closes on Wednesday on 10th March 2021.
The IPO difficulty price band is set up to Rs. 186 to Rs. 187 per share. Moreover, the public issue is totally an OFS (offer for sale), and the firm would not receive any funds from the OFS. Whereas, the higher value band, the full problem measurement stands at Rs 510 Crore. The major objective of issuing is to have the benefit of listing EaseMyTrip shares on both NSE and BSE. Axis Capital Limited and JM financial limited are the Book running lead managers of the IPO.
As a result, it will enhance the visibility and brand to provide liquidity for the existing EaseMyTrip IPO for around 10-15 percent premium on listing the date. One lot consists of 80 shares which means one will have to bid for at least 80 shares in one go.
While highlighting the matter, Avinash Gorakshkar- Head of Research at Profitmart securities said- “EaseMyTrip IPO can be a good purchase, especially for IPO enthusiasts as the upcoming IPO is a form of the digital marketing domain which has a huge portrait in the long run.
Whereas, on the other hand, highlighting the peer comparison, Sumeet Bagadia-Executive Director at Choice broking said- “there are no listed peers in the domestic market, having similar operating models. Also, EaseMyTrip’s business model is expected to drive extra benefit and business in the coming years as the industry it belongs has grown exponentially for sure.
On the other hand, the gross booking revenues, the OTA (Indian Online Travel Agencies market has raised by 20-22 percent Cumulative Average Growth Rate (CAGR) over FY20 which is an average of Rs. 900bn to 910bn. The major factors of rapid growth are high and cheap access to the internet, enhanced awareness of online transactions, and so on.
Lastly, the allotment will begin on 16th March. Whereas, refund will be given on 17th March to those who failed to make a place into the list of bidders. And later on 18th March, the credit of EaseMyTrip shares into the Demat Account will take place.
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