Holi is the festival of colors that is celebrated widely across the country. This festival is celebrated in the month of Phalguna of the Hindu calendar. Moreover, this festival of color marks the victory of Lord Vishnu over the demon King Hiranakashyap. Every year, people organize parties and take part in several events.
The colors of Holi signifies the triumph of good over evil and it welcomes the spring season in India. Further, the festival is celebrated almost two days where people marked with color and drench others with the colored water.
Holi is presented as one of the significant opportunities for brands to revel in the ecstasy of festivities. Further, this year was not that much different with some delightful Holi advertising campaigns. Digital platforms are now helping to reach the target audience for establishing stronger connections during festive seasons.
Now take a look at the brands that are leveraging the playfulness, splashes of color, and emotional aspects. This attracts the spirit of the celebration perfectly.
Brand Factory “#Discount Wali Holi” campaign
Brand Factory is offering huge discounts that are up to 70% this holi with their #DiscountWaliHoli. This popular hashtag helps you to find out the unbelievable vibrant discounts. However, the main of the campaign is to break the stereotypical habit of using old clothes to celebrate Holi that can be discarded later. Further, this encourages people in buying and wearing new clothes by availing massive discounts on offer.
Parle Products kaun Bola? #HoliUpload Ghar baithkar possible nahi?” campaign
Well, food company Parle Products’ is a new digital message which highlights the importance of the prominence of safety. The campaign highlighted the festival of colors with Poppins. The post goes like “kaun Bola? #HoliUpload Ghar baithkar possible nahi?” It can be used for celebrating equal fun and gusto while being conscious at the same time.
Nykaa’s #HoliHungama Campaign
Nykaa is an online retailer that is famous for beauty products but also offers various other products also. This company launched its online campaign in this Holi with the hashtag #HoliHungama. With this campaign, the brand is offering up to 40% of the wide varieties of products available on the website. The brand has rebranded its homepage with imagery and it reflects the spirit of Holi.
However, with the help of this campaign, Nykaa is now promoting pre as well as post-skin care products for protecting skin from the side effects of colors. Additionally, it also promotes water-resistant makeup products which will not wash off while playing with colors.
Surf Excel “#Rangachhehain” campaign
Surf Excel has added a new campaign tagline “Rang ache hain” to encourage everyone in celebrating Holi together by maintaining social distancing norms. The tag line asks people to stop worrying about the colors and enjoy the festival. Through its post, it pushes for a socially distant Holi celebration in the new spot.
Brand awareness is vital to keep your brand on the top-of-the-mind with your audience. Brand awareness is important to let people know about your upcoming products and discounts they are offering. You can make catchy brand taglines and hashtags like the above brands to hold the attention of your consumer.