How Myntra ex-CEO’s new startup entered the unicorn membership in appropriate six months

Veteran CEO of Myntra Ananth Narayanan’s new startup Mensa Producers that grow to be once founded appropriate six months within the past has turn out to be the most fresh entrant to the unicorn membership with Narayanan turning into the youngest member of the community. Reports suggest that Ananth Narayanan has raised USD 135 million at a valuation of about USD 1.2 billion.The Bengaluru-headquartered Mensa Producers is a startup that targets hiss-to-user brands and helps them scale up their commerce internal India and out of the country. Mensa is modeled after three-One year-old US startup Thrasio that acquires and collaborates with brands on Amazon in other markets.Narayanan exited MedLife and offered it to Pharmeasy appropriate six months within the past sooner than beginning the brand new challenge. Sooner than that, he grow to be once also the CEO of Myntra. A unicorn is an organization valued over a thousand million greenbacks, by blueprint of the startup sector. Interior six months of beginning the commerce, Mensa has raised a total of over USD 300 million in fairness and debt. 

About Mensa

Mensa which blueprint ‘constellation’ in Greek began its scramble in May per chance presumably simply this One year with a vision to accomplice and make investments in digital-first brands.Right here is across vogue and attire, house and backyard, food, elegance and deepest care and scales them exponentially.Mensa works carefully with founding teams to scurry up shriek on marketplaces, thru the emblem’s like web sites and world platforms.It uses a combination of initiatives across product, pricing, marketing, distribution and mark constructing with a abilities platform at the core.Mensa has partnered with 12 brands, most of which are reporting a 100% One year-on-One year shriek for the reason that integration.The company typically buys a majority stake in brands across lessons and along with its founders, scales them up.Right here is performed with the support of workmanship and digital marketing on platforms equivalent to Amazon and Flipkart amongst others.Mensa Producers helps dinky and medium-sized agencies across the country, claims founder Ananth Narayanan.In accordance with Ananth Narayanan, more than 50% of their brands are led by girls folk founders.