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How to Get the Most Value Out of Your Business Website

Bibliometric Details: Issue No: 7 | Issue Month:July | Issue Year:2022

A business website is a hugely valuable tool when it is running successfully. However, without the right mindset and approach, a business website can represent a massively wasted resource. No matter the level of return you are getting from your business website, there are always ways to improve your site. This guide is here to help you learn the most effective methods for getting the most value out of your business website today.

1. Review Data Analytics 

When you are looking to review your business website, it is useful to spend some time reviewing data analytics. You should spend some time considering who is using your website, where they are coming from, and the journey they take through your site. Noticing what pages users spend the most time on, which pages cause a user to click off, and the journey that is taken to the point of purchase is very useful. This information will help you to identify what areas of your site are working well and which need more work.

2. Increase Backlinks 

When you are looking to get the most value out of your business website, you mustn’t focus all your efforts on the site itself. Getting more value out of your site will likely involve increasing the amount of traffic to your site. When it comes to increasing your search engine ranking and boosting the amount of traffic to your site, building a bank of backlinks can be very useful. Increasing the number of trustworthy links back to your site will organically increase your customer reach and will your search engine ranking.

There are several different ways to increase the number of backlinks to your site. For example, you could guest post on other blogs, or increase the amount of high-quality content so people organically link back to your site.

3. Increase Loading Speeds 

When you are looking to get the most value from your business website you must spend some time considering website loading speed. The speed at which your website loads can have a direct effect on both SEO and traffic. Studies have found that users are more than likely to click off a site that takes more than three seconds to load. Search engines are aware of the impact that loading speeds have on user experience, which is why they will never prioritize slow websites for high-ranking spots. 

4. Use Responsive Website Design 

No matter how beautiful your website looks on your computer screen, if this experience is not replicated across devices this will limit your site’s potential. As explains using responsive website design will ensure that your site adjusts to fit the user’s screen, ensuring all visitors to your site will have the highest quality experience possible. 

5. Offer A Review Section 

Studies have found that consumers are much more likely to go through with a purchase if they can consult past customer reviews. Offering a review section on your site will help you to increase the levels of trust in your business and products and to encourage customers’ purchases. 

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