https://www.businessline.global/if-theres-a-staunch-reaction-then-we-manufacture-it-inner-jaja-tequilas-reactive-approach-to-marketing-and-marketing-as-the-pricetag-targets-to-t/info-tech/
‘If there’s a staunch reaction then we manufacture it’: Inner Jaja Tequila’s ‘reactive’ approach to marketing and marketing as the pricetag targets to to find value awareness