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KKR invests $625 million in Vini Cosmetics

Vini Cosmetics led by Darshan Patel and Dipam Patel, and Sequoia Capital will sell a majority stake in the Company to Kolkata Knight Riders (KKR) the Indian Premiere League (IPL) team.

Private equity major KKR has invested $625 million for a controlling stake in Vini Cosmetics, the maker of Fogg Deodrant. Darshan Patel will continue as the Chairman of Vini’s board, and Dipam Patel, who is the company’s Joint-Managing Director, will be appointed as Vice Chairman of the board, KKR said in a statement, according to reports.

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WestBridge Capital, an existing investor in Vini Cosmetics, will acquire a further stake from the founders to raise its shareholding in the company.

Vini Cosmetics, founded in 2010, makes branded deodorants, cosmetics and toiletries under its flagship brand FOGG. It popular brands also include OSSUM and GlamUp. According to reports, Darshan Patel said that KKR has a proven track record of investing in the growth of some of India’s most innovative and disruptive homegrown champions, as well as in leading consumer and personal care companies globally.

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Sindhu Nagaraj

Global Business Line Team
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