Marketer’s playbook: Turning in performance alongside privacy

Jonathan Meltzer, director of marketing, ads privacy, platforms and size, Google

One blueprint to put collectively any replace for what’s next in 2021 and 2022 is to make investments in info and insights. Alternatively, shifts in particular person expectations self-discipline even the most experienced marketing team to receive safer programs to demonstrate folk ads and measure campaigns.

To serve with these desires, Google has as much as this point its privacy and performance playbook with the most fresh Google ads and size solutions to serve entrepreneurs salvage prepared for privacy shifts and power sturdy performance.

Download this fresh playbook with case be taught and receive a examine programs to:

  • Compose deliver relationships with customers. PepsiCo turned into ready to strengthen ROI as much as 3x by constructing deliver buyer relationships
  • Be definite size remains true and actionable. ASOS, a UK-essentially based retailer, seen 31% extra conversions by the utilization of first-occasion info to measure campaigns extra accurately
  • Power performance by defending ads associated. Rituals, a bathe and body retail company, elevated conversions 85% by surfacing highly effective insights from its first-occasion info to receive extra treasured customers

Download the fresh marketer’s playbook for retailers and manufacturers.

A model of this text first and main looked on Mediate with Google

Sponsored by Google.

Marketer’s playbook: Delivering performance alongside privacy

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