Info-Tech

Marketing Tips: How to Manage Digital Asset Growth

Most modern marketing professionals will be able to tell you about the perils and pitfalls of digital asset organization. It’s tricky to master without the right tools, and in most cases, the repository of assets only gets bigger over time, becoming a little overwhelming to the unorganized marketer.

Thankfully, there are more than just a few ways in which a growing number of digital assets can be managed, as plenty of companies and individuals do it on an everyday basis.

Feeling digitally disorganized can be a thorn in the side of any marketer, so it’s best to be avoided at all costs.

If you feel like you could be doing a little bit more to manage your constantly growing list of digital assets, here are some tips to help point you in the right direction.

Use the Right Management System

There’s no need to go it alone when there are some great tools out there to help. Getting your hands on the digital asset management system (DAM) can make your life as a marketing professional a whole lot easier in no time at all.

It can help you get organized and stay organized, the latter being a struggle for those who don’t have the right means to scale their storage system correctly. A great DAM setup can make all the difference in this regard, so make sure you keep your eye out for the one that best suits your particular needs.

While it’s certainly possible to carry on using options like Google Drive, you may need a different option as your digital assets grow and your team needs to collaborate more frequently.

It’s worth taking a look at some wonderful alternatives that are similar to Google Drive but are far better suited for growing marketing teams and those who need to manage an array of various assets.

Moreover, the best DAMs can integrate seamlessly with your existing workflow (and connect with Google’s office suite), so there’s no need to worry too much about the switch being strenuous and causing downtime.

You may find it beneficial to opt for a DAM system that acts as a centralized location for all of your digital assets rather than struggle around with a collection of various libraries. Placing all of your assets in one place makes much more sense, especially when contending with regular growth.

Formalize Your Labeling Conventions

Clear asset labeling is a must when it comes to managing your digital assets. From the folder names and structure to the metadata hiding behind each individual image, make sure you’re able to give your future self a helping hand with a formalized naming system.

This can help you navigate through your growing list of assets and ensure that you’ve got solid foundations in place for any new additions.

Remove Redundant Assets

When you’re mounting a marketing campaign, there’s every chance you’ll end up with five or six versions of the same image in various formats and sizes (usually, this happens when you’re marketing across different platforms), and that’s just the tip of the iceberg.

This often leads to a wealth of redundant images being stored on your DAM, taking up space and getting in the way of the more important assets that you need regular access to.

By doing a little spring cleaning and removing these redundant assets, you can free up space and make it easy to home in on the relevant assets. Plus, it makes the network less crowded, hopefully speeding up your software in the process.

Conversely, it’s worth noting that if you have a good data storage system in place, one that’s built for scalability, is easy to use, and can be accessed as and when you need to access it, then it’s probably no more difficult to manage a larger asset pool than it would be a smaller one.

It’s important to exercise extreme caution when you’re removing data of any kind, as data is extremely valuable and it tends to be highly sensitive. Accidental data wipes can lead to some seriously damaging consequences, so always handle your assets with care.

Remember to stick to your company’s legal policy when it comes to data; you may discover that there’s a particular protocol in place for removing redundant assets.

Reuse Assets

You might want to think about reusing certain assets to maximize their value, potentially saving money, storage space, and time in the process.

High-quality assets are the key to success, so why not show them off as much as possible? Reusing assets doesn’t mean you have to drag and drop the same image into every ad space imaginable, not when you can tweak and transform your existing content to bring it back to life.

This may also be a great way to reduce the time it takes to get a marketing campaign up and running, so it’s worth organizing your system to account for assets you know you’re going to be reusing and editing frequently.

It’s also worth creating some content templates to help you prepare for the arrival of new assets. This can help you keep everything on brand, organized, and, if you store it properly, easily accessible for anyone on your team trying to develop new marketing content.

Declutter

Declutter is bad for the mind and your organizational skills, so make sure you don’t overdo it on the number of file locations by keeping your folders to a reasonable number.

The way you structure your folders will greatly depend on the nature of your work, which is why a custom approach to your setup is the best way forward. Again, a good DAM system will be able to help you in this area.

A messy virtual space can be a pain to deal with. If you’ve ever been met with a desktop full of identical-looking, badly labeled folders, you’ll probably know how annoying and time-consuming having to deal with digital clutter can be.

Getting digitally organized can provide you with the solid foundations you need to develop effective marketing campaigns and crush those deadlines, so it’s worth exploring before your asset pool starts overwhelming you.

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