On 23 March 2021, one of the renowned tech firms “Microsoft Corp.” is in discussions, and to purchase Discord Inc for more than $10 billion that is roughly around Rs 72,400 crores, said by the people familiar with the matter.
Microsoft is one of the companies, which is always in the top news, and headlines of the business news, whether it’s new market strategies, expansion, innovations, or taking up new businesses for strengthening its firm in the long run. Discord has reached out to potential buyers and Microsoft is ready to be among them. One individual said that he was more likely to go public than to sell himself.
The rumors and news were already in the air, as earlier VentureBeat reported that Discord was traversing a sale and it was in final talks with a party. Before moving further, let’s talk about some details about Discord Inc.
Discord Inc- Profile
Discord is a VoIP (voice over internet protocol), instant messaging, and digital distribution platform that is designed to fabricate communities and let them converse easily. It provides services such as voice calls, video calls, text messaging, media, and files to communities called “servers” or private chat rooms. It can run on many devices, like Windows, macOS, Android, iPad, Web browsers, and Linux. By 2019, there were over 250 million users.
Discord founder- «Jason Citron», who also founded OpenFeint, a mobile social gaming platform. The discord has been popularising immeasurably among people since its beginning. Users can do lots of things on this platform such as games, discussions, and even have virtual parties.
As of December 2020, it was valued at $7 billion, and now the news says that Microsoft may be the one to purchase it.
Also, the manufacturer Xbox has been looking to expand its video game services with a $7.5 billion acquisition of ZeniMax Media last year. It is considered one of the biggest gaming acquisitions ever before.
The gaming market experienced its ultimate push during global lockdown, as people remained at their homes, and turned to gaming for entertainment, spending time during the period.
Finally, with the strong gaming industry, Microsoft has also sought to own mass social media platforms to strengthen its market position. As its last major social agreement was the purchase of Linkedin for $26.2 billion in 2016. And on the other hand, while it failed its bid for a short TikTok video app active Americans in September 2020. And updates tell Microsoft is showing interest in purchasing another popular social media platform Pinterest Inc.
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