Indian athlete Neeraj Chopra’s success on the closing day of the 2020 Tokyo Olympics has turned the observe and field neatly-known person into a household name across the nation.
Securing the significant-ever Olympic Gold medal for India in a observe and field tournament, javelin thrower Chopra’s sensational on-field efficiency has translated seamlessly into a digital phenomenon, making the 23-year-worn athlete vastly popular on social media.
Since the day on which Neeraj obtained the Olympic Gold, his stock has skyrocketed on social and digital media. In step with a file by research consultancy firm YouGov SPORT, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram at some stage in the 2020 Tokyo Olympics.
These numbers furthermore dispute a whopping 1401% and 2055% elevate in his mentions from separate authors on-line, respectively. Which means, Neeraj Chopra’s reach on social and digital media has reached a staggering 412 million, spanning several geographies over the sphere. These numbers possess mixed to take the athlete’s social media valuation to a total of INR 428 crores.
The athlete, who’s supported and managed by JSW Sports, has created inroads into mainstream commercial success as a results of his performances on the field, and his rising recognition off of it.
In step with the file by YouGov SPORT, Neeraj Chopra’s total interactions on social media since bagging the Gold medal possess risen to 12.79 million, at a rate of 86.3%. A key agree with the elevated engagement on the athlete’s profile has been the accurate elevate in his video views, which is recorded at 4.05 million, nearly thrice the life like for an elite Indian athlete on social media.
The javelin thrower is furthermore currently eclipsing established international cricketers admire KL Rahul and Rishab Pant by methodology of total interactions and general reach on social media. Naturally, the amount of account followers for Chopra has furthermore seen a swift upswing, along with his Instagram following now recorded at 4.4 million, representing a 2297% elevate in his followers.
(With ANI inputs)