Press Release

Red FM Selects Triton Digital to Power Its Podcast Strategy


Business Wire India

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and Red FM, India’s largest and most awarded private radio network, announced today that Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content.

 

Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute and promote their growing portfolio of podcast content to audiences across mobile phones, smart speakers, social networks, and more. Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts, and Triton’s programmatic advertising technology to make their inventory available for purchase to media buyers around the world.

 

“Triton is playing a leading role in furthering the digital audio and podcast industry in India and around the world through the provision of reliable, feature-rich technology,” said Isteyaq Ahmed, National Head- Digital, Red FM. “We are confident that Triton’s continuously-innovated technology will provide us with the support we need today and for years to come, as we continue to grow and expand our podcast strategy.”

 

“We are pleased to provide Red FM with the tools they need to both grow and monetize their diverse portfolio of podcast content,” said Aditya Summanwar, Director of Monetization, APAC at Triton Digital. “We look forward to supporting Red FM as they remain a meaningful contributor to the growth of the podcast landscape in India.”

 

About Triton Digital

 

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

 

About Red FM

 

About 93.5 RED FM:

 

We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 433 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.

 

 


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