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Technologies shaping the iGaming industry

Bibliometric Details: Issue No: 10 | Issue Month:October | Issue Year:2022

The iGaming industry is one of the fastest-growing industries in the 21st century. Its potential to generate more and more revenue every year is never in doubt as user entertainment keeps improving almost every day. This is primarily due to the technological advancements that powerfully shape the iGaming industry. For example, these technologies can predict Vegas NFL odds while others help boost gaming experiences.

Many software and online casino developers implement the latest technological trends to attract, support, and retain customers. For example, some sports betting enthusiasts use the latest technologies to check out NFL lines. However, there are many more ways to use leading technologies shaping the iGaming industry.

Here are a few of these technologies:

Mobile technology

Most of the mobile games available today have mobile optimization. This unique feature allows gamers worldwide to readily access their favorite games and casinos on their smartphones or mobile devices. 

Every reputable iGaming platform focuses heavily on mobile compatibility to promote market reach and considerable growth. This creates a convenient, user-friendly way for gamers to evaluate exciting wagering options and online game catalogs.

Although most iGaming platforms now have mobile optimization, a few embraced mobile applications. Gamers can download these mobile apps on their mobile devices and readily access every feature available on the web version of the iGaming platform.

Gamers who download these mobile applications don’t even need an internet connection to access them. They can play their favorite games on the go anytime and anywhere.

Mobile technology allows gamers to enjoy instant play, promotions, bonuses, numerous payment features, etc., whenever they access their favorite iGaming platforms via personal or desktop computers.

The ever-growing demand for online games has called for the development of mobile-optimized games. This has further boosted the popularity of the industry.

Artificial intelligence

Artificial intelligence may have an incredibly short history, but it has come a long way. This exceptional technology can talk to humans like real people and even beat the best of the best at games such as chess. That is why it is hardly surprising that artificial intelligence has found its way to the iGaming industry.

Artificial intelligence can be adopted to manage casinos and even optimize staffing hours. In addition, it can predict players’ preferences and reward gamers accordingly. This technology will also enhance virtual reality and augmented reality as they find their way into this industry.

Artificial intelligence marketing tools have been used extensively by businesses to personalize their promotions even more efficiently and effectively than ever before. In addition, this 21st-century technology is also used comprehensively in security to track unusual or suspicious activity with the primary goal of preventing cheating or fraud at the tables.

Facial recognition and other high-tech innovations powered by artificial intelligence are also deployed in the security niche. However, this technology gets smarter every day, meaning there are lots of room for significant improvement in the next few years.

Virtual reality technology

Virtual reality technology is perhaps the next big thing in numerous industries. Although this technology has been low-key for some time, it is now becoming mainstream, thanks to considerable advances in graphics and computer capabilities.

For instance, virtual reality headsets have been significantly improved in recent years. They are now more affordable and comfortable and perform better than before by smoothly immersing players into virtual reality environments.

Virtual reality is used extensively in businesses across multiple industries, such as education, healthcare, and manufacturing. Thanks to recent developments, these and other industries will use this outstanding technology.

Virtual reality in the iGaming industry is on another new level. Gamers will be immersed in a thrilling world where they can play blackjack games with real dealers or organize and play slots with friends or other players.

Many web-based and mobile applications are currently designed for virtual reality headsets. This gives you endless possibilities whenever you want to play your favorite casino or sports betting game.

Cryptocurrencies

Blockchain technology and cryptocurrency are transforming the way people transact business online. For example, trusted iGaming platforms accept different digital coins from players, such as bitcoin, litecoin, dogecoin, etc. This results in faster processing of payments and low chances of hackers gaining access to data.

Using cryptocurrency makes online transactions more secure. A few countries use Blockchain technology and digital currency for various transactions. However, it is still not a global norm, though the chances that it will soon be is very likely.

The internet of things (IoT)

The internet of things is all about the interconnection of computing devices. This covers laptops, tablets, and smartphones. This powerful technology allows Amazon and other big brands to know when their loyal customers have run out of specific necessities and do the needful by shipping those necessities to them immediately.

The internet of things has found extensive use in the iGaming industry. It has enabled gambling businesses to be more innovative when it comes to the use of relevant data, among other things.

The iGaming industry uses the internet of things to connect slot machines to specific gaming servers and leverage big data for real-time communication with gamers. In addition, the technology is also used for creating unique visitor experiences that are relevant and personal to every gamer.

Geolocation tracking technology

Online gambling and gaming have called operators’ attention to regions where gambling activities are illegal. Therefore, iGaming operators have taken the necessary steps to comply with the set regulations of jurisdictions where online gambling activities are illegal.

These operators run their iGaming business after obtaining the necessary licensing from relevant government bodies or associations. These regulatory bodies ensure no illegal activities are performed on online casinos or sports betting platforms.

The iGaming industry has enjoyed almost global acceptance and progress. Nevertheless, operators are still on their toes as they set proactive measures to prevent illegal users from committing their nefarious acts.

The most common proactive measure focuses on legal age limits by primarily targeting underage gamers. Bookmarkers easily block out users who attempt to access these iGaming platforms from jurisdictions that don’t permit gambling activities. 

iGaming developers also use geolocation tracking technology when developing mobile-optimized games to prevent unlawful access to their games.

Geolocation tracking technology has also significantly boosted the security of numerous online gaming platforms by swiftly tracking users’ locations.

Augmented reality technology

Augmented reality technology is one of the latest in the line of modern technologies shaping the iGaming industry. It allows gamers to enjoy their favorite iGaming titles within an immersive 360-degree experience. 

Consoles and personal computers can readily provide gamers with this exciting experience. Even the latest smartphones and mobile devices are now powerful enough to accommodate their users’ online activities as they dive headlong into a virtual world. 

The considerable lack of virtual reality headsets and well-optimized games limits the major and worldwide adoption of virtual reality technology.

But this is just a matter of time as more augmented reality-based gaming products hit the iGaming market. Gamers can wear headsets and be part of numerous virtual casinos. The virtual casinos will have an atmosphere that portrays brick-and-mortar casinos.

Data modeling

Data is an essential aspect of technology today as it is used in making critical decisions in every industry. It has enabled the advancements in modern technology and resulted in some of the most powerful inventions the world has seen in the last decade and what the world will see in the next.

The iGaming industry is not left out of this progressive development. For example, crucial data is collected from popular casino games, the preferred payment methods, the most active age group on online gaming platforms, etc. Technology has even made it easier to collect this information, including behavioral and demographic data.

Many reputable iGaming platforms use technology to obtain and evaluate the behavior of their numerous customers. They use this vital information when advertising and marketing products. Data modeling allows media and iGaming developers to boost their brand awareness. This results in more growth and big sales.

Data modeling is also utilized to enhance users’ gaming experience by checking their tastes and preferences. The collected data is employed to better the iGaming platforms’ games while offering improved gaming experiences to their esteemed users.
Data can also provide personalized promotions and bonuses to specific gamers, depending primarily on their user preference and geographical location.

Live casino technology

Land-based casinos generally provide live casino experiences to their numerous customers. However, most casinos are usually far from home. Only a few gamers savor the idea of driving home late at night.

But it doesn’t have to be, thanks to the development of live casino options that offer the same experience as in-person or brick-and-mortar casinos. This comes with more convenience and flexibility.

Streaming technologies allow gamers from different geolocations to participate and enjoy live casino experiences. These casinos usually have real presenters and dealers synonymous with land-based casinos. 

You don’t need to dress up and navigate tough traffic just because you want to have a few sessions of your favorite casino games. Instead, you can access a wide range of online casino games from the comfort of your living room or game room.

Live casino technology is one of the most innovative inventions to hit the iGaming industry. It allows gamers of all levels of experience or expertise to meet under a particular platform and gamble away to their hearts’ content without risking life and limb in traffic.

The iGaming industry keeps growing daily, along with the technologies supporting numerous online games. The future can only be brighter from here as more and more technologies continue shaping this remarkable online gaming industry.

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