The 2021 Digiday Awards Shortlist

Fresh audiences, inclusivity and reemergence from quarantine turned the backbeat of this 365 days’s Digiday Awards shortlist

In what’s unruffled a time of uncertainty, with some components of the realm navigating a huge reopening and other components grappling with COVID-19 variants and exiguous vaccine access (or adoption), the personality of consumer habits is repeatedly changing. Alternatively, digital media and marketing persist, and the personality of the ecosystems by which they work is now a part of the day to day cloth of the job. As repeatedly, the inventive teams that power campaigns for publishers and advertisers adapt. 

The most modern installment of the Digiday Awards acknowledges the evolution of an industry, one which has no longer easiest transformed thanks to the pandemic and quarantines nonetheless one which has shifted in other profound ways to boot. The sweeping requires advocacy and inclusion bear also formed what the Digiday Awards judges bear before them, in October 2021, as does an ongoing industry-huge shift to symbolize — and reach — younger demographics within the creating areas they work and play (namely, cell and online games). 

Finalists stumbled on their gamers in 2021 campaigns

Steal, as an example, Excedrin, a double Digiday Awards finalist for Easiest Multi-Platform campaign and Easiest Approach Pivot. Working with Weber Shandwick, the bother reliever’s program in 2021—  “Game Over for Complications” — broke by to a brand fresh target audience by leveraging influential streamers within the gaming pickle. Excedrin partnered with Twitch to bear long-established articulate that spoke authentically to gamers. The result for the campaign turn into as soon as heightened earned coverage and sure consumer consideration, and within the kill “Game Over” turned the originate of major exchange outcomes. 

To make determined, Mtn Dew is no longer any stranger to gamers, with its “Game Gasoline” slogan securely a part of console tradition. As the PepsiCo ticket worked with OMD, the media company fused the caffeinated beverage with recreation influencer messaging that foregrounded authenticity and top payment articulate. John Cena, official wrestler and actor, helmed the originate of Mtn Dew Most major Melon, the logo’s first fresh flavor in bigger than a decade, driving passion within the runup to the 2021 Enormous Bowl and highlighting in-recreation sweepstakes across every major social media channel. The campaign drove major sales in Q1 and garnered OMD triple-finalist location within the Digiday Awards — Easiest Mumble of Influencer Marketing and marketing, Easiest Product Launch Marketing and marketing campaign and Most Modern Media Company. 

Brands and media firms maintained the inclusivity beat

From deodorants to swimwear, from silent drinks to cinema, advertisers, media firms and their partners persisted to push for expanded illustration in their 2021 campaigns.

Stage showcased inclusive bear that made its deodorant product accessible to folks with diversified greater-limb abilities and differently sighted folks. Their campaign suggested truthful and dauntless stories and highlighted how other brands and firms could perchance per chance efficiently implement identical changes to their product designs. The ‘Stage Inclusive’ campaign is shortlisted for Easiest Product Launch Marketing and marketing campaign.

Amazon Studios connected with Ticket Initiatives and set voter suppression within the spotlight in 2021. ‘All In for Balloting’ included documentary motion pictures, an experiential roadshow, and a multi-platform consciousness campaign. It touched down at 55 ticket-hosted voter registration events and 21 outdoors film screenings in disenfranchised communities. The effort earned Amazon and Ticket a pickle among the many finalists for Easiest Multi-Platform campaign.

Physique inclusivity and doubtless choices to hyper-sexualized swimwear had been the driving topics on the attend of Summersalt’s ‘Every Physique is a Summersalt Physique’ campaign. Featuring two dozen done ladies folks, the messaging showcased a spectrum of sizes, diversified sizes, backgrounds, ethnicities, ages, and sexualities to ticket that every single body belongs in a swimsuit of its selecting. Summersalt is shortlisted for easiest Branding Marketing and marketing campaign B2C within the Digiday Awards.

In the kill, The Coca-Cola Firm activated its Sprite ticket to form an announcement supporting social justice and Dark Lives Subject. Partnering with Havas Atlanta, Moxi, and industry influencers, the program gave $50,000 to influencers to give to the causes of their desire. The logo also hosted a series of virtual performances by artists known as “Sprite Means” — the shows also gave attend, donating funds to just efficiency venues by the usage of Place Our Levels. The campaign stands among finalists for Easiest Approach Pivot.

As cities and shuttle reopened, campaigns centralized beef up and security

With storefront companies deeply impacted at some stage in quarantines, as HBO Max brought on-keep film productions attend online, they did so with an like on serving to native vendors procure pleasure from having their locales featured on audiences’ monitors. Shedding big crimson pins with QR codes advance the stores filmed on and around locations for its film “In the Heights,” clients could perchance per chance scan the codes and redeem rewards from the native companies. Total with a micro-keep to aid folks safe the pins, the campaign wrapped with a pickle on the Digiday Awards shortlist for Easiest Multi-Platform Marketing and marketing campaign.

Expedia knows shuttle, and as the realm cautiously returns to the roads, the air and locations, the fat-service shuttle keep offered inspiration and guidelines to give vacationers confidence in their plans. Moreover they replicated celeb Joe Jonas’s hand and dispensed 500 of the explain replicas for these that will desire a exiguous precise hand-keeping on their first day out after quarantine. The campaign, in flip, handed Expedia a finalist pickle for Easiest PR Marketing and marketing campaign.

Test out the fat shortlist under as we count on the judges’ choices on the total Digiday Awards finalists.

Easiest Inventive

Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Marketing and marketing campaign

Comedy Central

Verizon and Madwell – The Reset

Land Rover and Exterior


Acknowledged and Shift4 – Inspiration4

Easiest Collaboration

SHISEIDO and Dentsu Inc. – “Camellia” The logo film we didn’t shoot

Pepsi, NFL and Roc Nation – Enormous Bowl LV Halftime Video display

Genero and Nespresso – Nespresso Abilities

Fox Knowledge Media and Tunnel to Towers Foundation – Memorial Day Special Branded Pronounce

INNOCEAN USA and Hyundai Motor The usa – The Un-Adventurers

Digital Dominance and ResMed – Changing lives with every breath

Easiest Mumble of Social

Nomadic Company – Capcom Resident Awful Village Alternate Truth Game

Dauntless Studio – AT&T Forces of Switch

Initiative – Gen Z chooses Rexona

eos merchandise and Mischief @ No Mounted Take care of – Cooch Blessings Marketing and marketing campaign

Febreze and M Booth – Bedazzling Millennials with a Kardashian Designate Fan

Campfire and The INKEY Checklist – #AskINKEY Marketing and marketing campaign

Easiest Mumble of Mobile


Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Marketing and marketing campaign

Aki Applied sciences and Family Dollar

Insider – Rebranding with Fresh Mobile App Launch

(Total Mills) Nature Valley & Mindshare – Sensory Adverts by RUMBLE


Easiest Mumble of Video

Acknowledged and TikTok – It Begins On TikTok

CarMax – “Pinch Me”

TV Land


XX Artists – Ancestry’s Kidsplaining Sequence

Edelman and TAZO Tea (Unilever)

Easiest Mumble of Influencer Marketing and marketing – NEW

MG Empower and Bumble – #MyLoveIsBlackLove

Collab, OMD and PepsiCo – Leisurely Night Tastebuds

eos merchandise and Mischief @ No Mounted Take care of – Cooch Blessings Marketing and marketing campaign

Zeno Neighborhood and Crest – Crest Whitening’s Class Step forward

MTN DEW GAME FUEL – 2020 Gaming Influencer Marketing and marketing campaign

Acknowledged and TikTok – It Begins On TikTok

Easiest Product Launch Marketing and marketing campaign

Barbarian and Fenty Class –  Fenty Eau De Parfum Ghost Stores

NYX Official Makeup – Shine Loud Excessive Shine Lip Color Launch

Accompany Inventive – Launch of Nespresso Top payment Single-Starting set Coffee Portfolio

Signia & Griffin360 – Signia Energetic X listening to abet originate

Stage – Launch of Stage Inclusive

OMD and PepsiCo – Launch of Mountain Dew Most major Melon

Easiest Branding Marketing and marketing campaign B2B

Insider and ING – Reworking Industry/Changemakers’ Playbook campaign

Oracle – Wall Freeway Journal Designate Promoting Marketing and marketing campaign

Lycored – Nourishing connections

IDG and Domo – Impart of the CIO Knowledge Dashboard


Wistia – Video display Industry

Easiest Branding Marketing and marketing campaign B2C

Spin Approach and Klarna

SEEN Connects and Merely Be – Fit For An Icon


Pepsi – Match Me if You Can


Summersalt – “Every Physique Is A Summersalt Physique” Marketing and marketing campaign

Easiest Multi-Platform Marketing and marketing campaign


HBO Max – On Living

Spin Approach and Looney Tunes

Evoke and Foundation Particular person Healthcare, Thought B One-Step

Ticket Initiatives and Amazon Studios – “All In For Balloting”

Weber Shandwick & Excedrin (GSK Particular person Healthcare) – Game Over for Complications

Easiest Search Marketing and marketing campaign

Goodway Neighborhood and Anytime Fitness

Investis Digital and Fully happy Valley

In The Know Glossary

Terakeet and Leading Mortgage/Lending Firm

January Digital for David’s Bridal


Easiest Approach Pivot – NEW

American Century Investments – #ACCFantasyGolf

Weber Shandwick & Excedrin (GSK Particular person Healthcare) – Game Over for Complications

Havas Atlanta, Social Center (The Coca-Cola Firm – North The usa), Moxie

Warm Freeway



Easiest Audio Marketing and marketing campaign

Edelman & Factual Humor (Unilever)

Flee, ViacomCBS and LEGO® – Lego Guests Podcast

Nickelodeon and iHeartRadio – Avatar: Braving the Parts podcast

CBS Knowledge – My Life Of Crime Podcast

In The Know – We Can also unruffled Focus on

Easiest PR Marketing and marketing campaign

Edelman & Dove (Unilever)

Expedia & Zeno Neighborhood – Lend A Serving to Hand to Anxious Travelers

Weber Shandwick, Chicago – “Swim Heard Around the World”

Weber Shandwick, Chicago – American Pecans – Enormous Safe Pecan Debate

Movers+Shakers & e.l.f. Cosmetics – Chipotle Mexican Grill & DayOne Company

The Martin Company – UPS and J Balvin #JuntosImparables

Most Modern Publisher

The Dodo




In The Know

Dauntless Studios

Easiest Gaming/esports Marketing and marketing campaign

In The Know Bowl

SHISEIDO, Dentsu Inc. – “Camellia” The logo film we didn’t shoot

BEN Neighborhood, Electronic Arts, and Velan Studios – Launch of “Knockout City”

Viral Nation – PUBG MOBILE Model Update Launch

Edelman & Edgewell Private Care (Schick)

Fanatic Gaming and TikTok – TikTok Avid gamers Ideal Expertise

Most Modern Media Company


Kyra Media

Canvas Worldwide

Sela, a PCA Neighborhood Firm, and OZNaturals


OMD Worldwide

Most Modern Designate

Pepsi – PepsiCo Drinks North The usa

Reverb – The Pedal Movie

Lycored – Nourishing Connections



Acknowledged and Shift4 – Inspiration4

Most Modern Expertise Platform



STN Video


Intowow Yieldbooster


Most Modern Self sustaining Company



Ticket Initiatives

Klick Smartly being

We’re Rosie – Welcome To A Fresh Means To Work

SEEN Connects

Leader of the Year

OS Studios – John Higgins, CEO

SEEN Connects – Sedge Beswick, Founder and Managing Director

Bev – Alix Peabody, Founder and CEO

Collectively – Ryan Stern, CEO

PepsiCo Drinks, North The usa – Greg Lyons, CMO

HUM Nutrition – Walter Faulstroh, Co-founder & CEO

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