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Influencer marketing has tremendously gained profit over the past few years and has become a thing to sustain in the market. Especially with the engagement of people on social media has increased, adapting to the new normal of the unprecedented times since 2020, influencer marketing budgets have also increased by 65%. Influencer marketing trends 2021 are strategized on using the people stuck in the home as an asset.
With the increasing no. of social media platforms and active users, targeting the consumers by the brands and marketers using virtual modes has become the new normal. However, the competition has also become tougher than ever, hence, the following influencer marketing trends for 2021 are going to make a profit like never before.
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Micro-influencers are the future
Since the outbreak of COVID-19, uncertainty has surrounded the people on every level. People are now more inclined to investigate and then only go for a product. Therefore, even after mega-influencers having a global reach, the consumers find micro- or nano-influencers more trustworthy. They share an intimate association with their followers, moreover, the brands also find it beneficial for their budget, emerging talents infusing their creativity, and estimated outcomes to be a strategic trend in influencer marketing.
Live-streaming and personalization of content
One of the major causes of people’s engagement on social media platforms is the fear of missing out as people are craving in-person association. Therefore, virtual tools like live streaming, personalized Q&A sessions, and relatable content for the followers are gaining massive engagement. Hence, no businesses or influencers can afford to miss out on this one as of the significant influencer marketing trends in 2021.
Ephemeral videos are the key today
Ephemeral videos are short videos in the form of stories, swipe-ups, YouTube Shorts, etc that are available for a limited time. They provide an updated and intimate glimpse of the influencer to the audience. It doesn’t stop here, the ephemeral videos also provide more participation of the users and their followers via polls, reactions, and DMs to enhance connection and influence. Hence, it is going to be a popular and effective influencer marketing trend in 2021 and beyond.
Rising “No-Edit” filters
This “no edit” edit is also a promising influencer marketing trend in 2021 because it adds to the authenticity of the influencer. It enhances the relationship between the consumer and the influencer on a deeper level. As a result, it becomes a win-win situation for both the business owner as well as the influencer. Therefore, this is also an influencer marketing strategy that is going to stay and rule over the target audience.
Instagram becomes a new go-to stop for influencers
Among all the social media platforms out there, Instagram is the choice of most of the brands to reach the influencers, and ultimately the audience. Generally, the influencers on Instagram are more specialized with specific niches and themes that are more traffic-driven. According to a report by Business Insider, 79% of brands prefer Instagram over Facebook, Twitter, LinkedIn for influencer marketing campaigns.
Besides this, authentic influencers, long-term partnerships, collaborations among influencers, creators dominating over influencers, etc. are some other important influencer marketing trends that 2021 will be following.
Brands automatically tend to be more attracted towards the creative approach and beneficial outcomes. Hence, influencer marketing has become a specialization on its own and opened gates for competition as well as opportunities at the same time.
Written By:
Vaishali Joshi
