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Wakefit Appoints Ayushmann Khurana as Brand Ambassador for Better Sleep Wellness

Wakefit, a leading sleep wellness company, has announced the appointment of renowned Bollywood actor Ayushmann Khurana as its brand ambassador. Khurana will endorse Wakefit’s range of innovative and practical sleep solutions, which are designed to help people get better quality sleep and lead healthier lives.

Khurana expressed his excitement about the association, stating that he is delighted to partner with a brand that shares his values of innovation and practicality. He also expressed his enthusiasm for connecting with diverse audiences and making a positive impact on their lives.

The co-founder and director of, Chaitanya Ramalingegowda, also expressed his satisfaction with the association, stating that Khurana fits the persona of Wakefit’s target consumer. Ramalingegowda highlighted Wakefit’s core values of being innovative, original, and authentic, and stated that Khurana embodies these values perfectly.

Wakefit’s association with Khurana is aimed at strengthening the company’s brand identity and expanding its affinity across the country. The brand recently received its series D funding in January, which it aims to utilize for strengthening its brand-building efforts, expanding its omnichannel presence, and increasing its category presence.

To further expand its reach, Wakefit launched 22 physical stores across the country in 2022, with plans to open over 100 stores by the end of FY24. With the help of its physical stores, the company aims to provide customers with a touchpoint for experiencing its range of innovative sleep solutions.

The appointment of Ayushmann Khurana as brand ambassador is expected to be a significant boost for Wakefit’s brand-building efforts, as the actor has a massive fan following across the country. Khurana has built a reputation for endorsing brands that align with his values, and his association with Wakefit is expected to strengthen the company’s position as a leading player in the sleep wellness industry.

In conclusion, Wakefit’s appointment of Ayushmann Khurana as its brand ambassador is a significant step towards building a stronger brand identity and expanding its presence across the country. With the actor’s support, Wakefit aims to connect with diverse audiences and help people lead healthier lives by providing them with practical and innovative sleep solutions.

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