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Why big companies are making investments in Honey and Slickdeals?

During the Pandemic, as there was a huge boost in online shopping, deal-finding sites have now become a major business. By 2020, Immar Intelligence initiates the digital coupon surpassed printed coupon for the first time.

However, Behemoths like Goldman Sachs and PayPal has nearly made payment of around hundreds of millions or even certain times billions for the sites like Slickdeals and Honey where you can get automatically curated coupon codes or the offer shopper cash backs for making the purchase through their sites. However, the bank like Capital One is now getting into the game.

Notably, the business model is no not based on selling the shopper data. However, each sale generates a commission for the deal sire and also for the middleman who is known as the affiliate marketer which is a company that connects with the vast world of retailers with the seal sites.

Almost 2,000 businesses on daily deal site space, basically crowded industry as well as plenty of sites riddled with ads and expired coupon codes. Because regardless of whether a coupon code works, the site which provides the code will get a commission for the sale.

However, deals are legitimate and it can mean big money for shoppers, retailers, and the deal sites. From the Honey to Slickdeals, Rakuten Rewards to Brad’s Deals.

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