Employees are no different to prospective or even current customers if they buy the products and believe in the brand, but the latter aspect is even more important than sales and being able to develop a consistent brand message will only be possible if the employee and the customers are communicated with in a consistent and uniform manner. This is one of the most common mistakes made by numerous businesses, big and small, as they pay more mind to how they communicate with customers than they do with employees. The use of the appropriate digital communication techniques will allow your business to cogently communicate with both sets of stakeholders in the best way possible.
The holistic marketing processes
It is the holistic marketing process and theory that will best explain why the customer and employee communication needs to be on par and similar enough to build the brand and adequately link the consumer and the employee in their shared understanding of what the business does and the products and services that are intrinsically linked to this brand.
Holistic marketing advocates for the use of as many forms and types of marketing across as many channels and for as many business stakeholders that you have. The new digital transformation of the customer experience, marketing and advertising sector has thus provided no better opportunity to test the efficacy of holistic marketing.
It is through employee engagement with the customer or client that is able to build your brand and as such must have a noticeably clear understanding of the brand and how to sell this to the customer or client.
Employee communication
Whether using the intranet or simply communicating via text message and email, the manner in which your business interacts and communicates with your staff and employees is key for your success. The best advice that you will get is to look at this as a process that is no different from your external marketing process. Internal communication must be premised on a digital transformation customer experience, using as many of the example technologies as mentioned at Simpplr that your employees and customers are using. There is nothing worse than a member of your workforce or staff team not being in a position to understand, buy into the ethos of the brand and then be able to promote your business in their day-to-day function within the business.
The holistic marketing process is all about a consistent theme and message that runs throughout the business using as many means for communication that you need to, in order to reach as many of your customers, clients, stakeholders, suppliers, staff, and employees that you can. There is absolutely no point paying for and running such a campaign if it doesn’t have a consistent and uniform message. The employee is the often-neglected recipient of the marketing message and yet is as easy to reach as the customer using the same digital platforms and integrated technologies that are part and parcel of the ongoing digital transformation of the customer experience.
