The 2021 Digiday Technology Awards watch firms advancing the digital media commerce by fostering tech-centered innovation — particularly, the model that powers relevant and customised marketing.
Among this year’s entries, marketing skills platform Yieldmo helps brands force efficiency and have unique audiences.
Nominated for Finest Cell Advertising and marketing Platform, Finest Native Promoting Platform and Finest Cookieless Identification Platform, Yieldmo worked with education-tech platform Encantos to retract with Spanish- and English-talking dad and mother in its language immersion for young of us’s products. The partnership leaned into tactics that integrated attempting out non-addressable ways to force traffic and subscriptions with high-quality media. Yieldmo additionally worked with Ford on a Bronco campaign that prioritized machine studying and contextual targeting to prefer KPIs and optimize campaign efficiency.
Digital media-tech company Quotient is nominated for Finest Influencer Advertising and marketing Platform and Finest Attribution System. The corporate’s influencer community and recordsdata-pushed enlighten material approach boosted gross sales for its properly being and class trace accomplice throughout attend-to-college season. Quotient additionally partnered with Oreo to prefer gross sales by the utilize of shopper-spending recordsdata, space intelligence and steal-intent recordsdata to make customized digital classified ads and promotions. The campaign linked with hundreds and hundreds of shoppers.
Cell advert-tech company InMobi is nominated for Finest Promote-Facet Programmatic Platform and Finest Cell Advertising and marketing Platform. InMobi Alternate highlights the corporate’s work, a two-sided marketplace that enables brands and companies to love, establish, retract and have their target potentialities in mobile environments. Here is mainly valuable as firms seek for for ways to succeed in high-worth users on mobile devices in the wake of Apple’s Minute Ad Tracking feature, which requires all apps to achieve shopper consent before tracking them.
As we wait to head looking out for which entries Digiday Media’s judges will prefer for his or her winning roster, right here’s a seek for the least bit of our finalists below:
Finest Social Advertising and marketing Platform
Neatly.io
Value Networks – My Local Social
Soph.io – Sophi Social
Camera IQ
Sidecar for Facebook & Instagram
Khoros
Finest Elevate-Facet Programmatic Platform
Pixability – PixabilityONE
Liftoff
Cognitiv NeuralMind
Bigabid
Playground xyz – Consideration Intelligence
Lasso
Finest Promote-Facet Programmatic Platform
Publica
VIOOH
Intowow – Yieldbooster
InMobi Alternate
Beachfront
Finest CRM Platform
Wix Solutions
Lunchbox
Birdeye
Affinity
Moxtra
Cheetah Digital – Buyer Engagement Suite
Finest Influencer Advertising and marketing Platform
Quotient Social
Influencity
TAKUMI
Captiv8
Just Impact Advertising and marketing Cloud
CreatorIQ
Finest Cell Advertising and marketing Platform
LoopMe
InMobi DSP
SlickText
Upstream – Develop
Yieldmo & Encantos
Ericsson Emodo
Finest Advertising and marketing Automation Platform
Constellation Agency – Alexia
Ziflow
Mailchimp & BetterSpaces
Klaviyo
PepsiCo
ActiveCampaign
Finest Advertising and marketing Analytics Platform
Tinuiti – Mobius
Rise Interactive – Connex®
yellowHEAD – Alison
BlueOcean
Truthset
VidMob & Tall Fig
Finest Personalization and A/B Testing Platform
Clinch
Contobox & The Dwelling Depot
Qubit
Webeo
Ad-Lib.io
Skai and Rakuten Promoting
Finest In-Store Technology
Tailored Producers & 3DLOOK
Soundtrack Your Value – Start of Soundtrack Unlimited
Finest Plot Info Platform
Lastmile Retail — The BuyNearby™ Platform
Foursquare
Gravy Analytics
Uberall & INDIGO
InMarket
Blis & Kraft Heinz Karvan Cevitam – Signature Blends – Jumbo
Finest Attribution System
Rockerbox
Energy Digital fueled by SPRnova™ – SPRnova™
TVSquared
TAKUMI, MullenLowe PR, and Safety 1st
NOW and Nielsen – Nielsen Attribution
Quotient and Mondelez Proper Candy (and efficient) OREO Success
Finest Affiliate Advertising and marketing Platform
Refersion
RevLifter
Partnerize – Finding Knix the Ultimate Affiliate Resolution
Finest E-Commerce Technology
OPTE – Precision Skincare System
LivePerson – Conversational Cloud
Contobox & Dwelling Depot
Namogoo
Vendasta
Jo Malone London & Hoalition
Finest Sales Automation Instruments & Platform
Trip
Groove & Sendoso
Groove & WealthEngine
Outbrain & Ogee
7-Eleven – Cell Checkout
Marchex
Finest Native Promoting Platform
AdAdapted
Outbrain – Smartads
Mirriad & Tecate
Yieldmo & Encantos
Podcorn
Yieldmo & Ford – Bronco Sports
Finest Monetization Platform for Publishers
Kevel – How Producers Use Ad APIs to Produce Custom Ad Platforms
PubMatic – OpenWrap: Prebid As A Provider
EX.CO & Hearst
1plusX – Axel Springer’s 1plusX first-celebration recordsdata partnership
Intowow – Yieldbooster
Playwire – RAMP: Earnings Amplification Managed by Mavens
Finest Subscription Platform
Piano
Zuora® for The Seattle Instances
Zephr
Omeda
Finest Buyer Info Platform
Contobox & The Dwelling Depot
BlueConic & HEINEKEN USA
Omeda
Amperity
Khoros
Tealium – Tealium AudienceStream CDP
Finest Info Management Platform
1plusX Advertising and marketing Intelligence Platform – Axel Springer’s Media Impact doubles CPMs
Just Impact – Just Impact Advertising and marketing Cloud
Permutive & The Guardian
Trace AI
Semcasting
Omeda
Finest Video Ad Server
Tidy AdServer – Euro Cup 2020 – Hugely Scaled Server Facet Ad Insertion for RMB
Publica – The Linked TV Promoting Platform
Beachfront – Convergent TV Ad Platform
Amagi Corporation – Amagi THUNDERSTORM
Aniview
CatapultX
Finest Social Analytics Platform
Hootsuite & Clarins UK
YouScan
California Lifestyles Sciences Association (CLSA) and Exact Chemistry – The COR Covid Communication Center
Curacity
BrandTotal
Brandwatch – Land O’Lakes’ toddle with Brandwatch
Finest Cookieless Identification Technology
Yieldmo & Encantos
Adobe – Adobe Exact-time Buyer Info Platform
33Across – Start of Lexicon
Yieldmo & Ford – Bronco Sport Campaign
Cheetah Digital – Buyer Engagement Suite
Nano Interactive – Tiny Industry System
Finest Trace-On Technology
Synacor, Inc. – Cloud ID
Doceree Inc – Doceree
Mediavine – Develop.me
Finest Match Platform
Social Hour
ClassBento – Start of ClassBento – Abilities Match System for Artisans
LIVENow Media – LIVENow Are living Match Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Tune Machine Are living
Splash
Bizzabo
ON24 – ON24 & FFVA Mutual
Finest Linked TV/Streaming Video Management Platform
Brightcove – Brightcove Beacon
Premion
Publica
Kaltura
Tremor Video
