Info-Tech

Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees

The 2021 Digiday Technology Awards watch firms advancing the digital media commerce by fostering tech-centered innovation — particularly, the model that powers relevant and customised marketing. 

Among this year’s entries, marketing skills platform Yieldmo helps brands force efficiency and have unique audiences.

Nominated for Finest Cell Advertising and marketing Platform, Finest Native Promoting Platform and Finest Cookieless Identification Platform, Yieldmo worked with education-tech platform Encantos to retract with Spanish- and English-talking dad and mother in its language immersion for young of us’s products. The partnership leaned into tactics that integrated attempting out non-addressable ways to force traffic and subscriptions with high-quality media. Yieldmo additionally worked with Ford on a Bronco campaign that prioritized machine studying and contextual targeting to prefer KPIs and optimize campaign efficiency. 

Digital media-tech company Quotient is nominated for Finest Influencer Advertising and marketing Platform and Finest Attribution System. The corporate’s influencer community and recordsdata-pushed enlighten material approach boosted gross sales for its properly being and class trace accomplice throughout attend-to-college season. Quotient additionally partnered with Oreo to prefer gross sales by the utilize of shopper-spending recordsdata, space intelligence and steal-intent recordsdata to make customized digital classified ads and promotions. The campaign linked with hundreds and hundreds of shoppers. 

Cell advert-tech company InMobi is nominated for Finest Promote-Facet Programmatic Platform and Finest Cell Advertising and marketing Platform. InMobi Alternate highlights the corporate’s work, a two-sided marketplace that enables brands and companies to love, establish, retract and have their target potentialities in mobile environments. Here is mainly valuable as firms seek for for ways to succeed in high-worth users on mobile devices in the wake of Apple’s Minute Ad Tracking feature, which requires all apps to achieve shopper consent before tracking them.

As we wait to head looking out for which entries Digiday Media’s judges will prefer for his or her winning roster, right here’s a seek for the least bit of our finalists below: 

Finest Social Advertising and marketing Platform

Neatly.io

Value Networks – My Local Social

Soph.io – Sophi Social

Camera IQ

Sidecar for Facebook & Instagram

Khoros

Finest Elevate-Facet Programmatic Platform

Pixability – PixabilityONE

Liftoff

Cognitiv NeuralMind

Bigabid

Playground xyz – Consideration Intelligence

Lasso

Finest Promote-Facet Programmatic Platform

Publica

VIOOH

Intowow – Yieldbooster

InMobi Alternate

Beachfront

Finest CRM Platform

Wix Solutions

Lunchbox

Birdeye

Affinity

Moxtra

Cheetah Digital – Buyer Engagement Suite

Finest Influencer Advertising and marketing Platform

Quotient Social

Influencity

TAKUMI

Captiv8

Just Impact Advertising and marketing Cloud

CreatorIQ

Finest Cell Advertising and marketing Platform

LoopMe

InMobi DSP

SlickText

Upstream – Develop

Yieldmo & Encantos

Ericsson Emodo

Finest Advertising and marketing Automation Platform

Constellation Agency – Alexia

Ziflow

Mailchimp & BetterSpaces

Klaviyo

PepsiCo

ActiveCampaign

Finest Advertising and marketing Analytics Platform

Tinuiti – Mobius

Rise Interactive – Connex®

yellowHEAD – Alison

BlueOcean

Truthset

VidMob & Tall Fig

Finest Personalization and A/B Testing Platform

Clinch

Contobox & The Dwelling Depot

Qubit

Webeo

Ad-Lib.io

Skai and Rakuten Promoting

Finest In-Store Technology

Tailored Producers & 3DLOOK

Soundtrack Your Value – Start of Soundtrack Unlimited

Finest Plot Info Platform

Lastmile Retail — The BuyNearby™ Platform

Foursquare

Gravy Analytics

Uberall & INDIGO

InMarket

Blis & Kraft Heinz Karvan Cevitam – Signature Blends – Jumbo

Finest Attribution System

Rockerbox

Energy Digital fueled by SPRnova™ – SPRnova™

TVSquared

TAKUMI, MullenLowe PR, and Safety 1st

NOW and Nielsen – Nielsen Attribution

Quotient and Mondelez Proper Candy (and efficient) OREO Success

Finest Affiliate Advertising and marketing Platform

Refersion

RevLifter

Partnerize – Finding Knix the Ultimate Affiliate Resolution

Finest E-Commerce Technology

OPTE – Precision Skincare System

LivePerson – Conversational Cloud

Contobox & Dwelling Depot

Namogoo

Vendasta

Jo Malone London & Hoalition

Finest Sales Automation Instruments & Platform

Trip

Groove & Sendoso

Groove & WealthEngine

Outbrain & Ogee

7-Eleven – Cell Checkout

Marchex

Finest Native Promoting Platform

AdAdapted

Outbrain – Smartads

Mirriad & Tecate

Yieldmo & Encantos

Podcorn

Yieldmo & Ford – Bronco Sports

Finest Monetization Platform for Publishers

Kevel – How Producers Use Ad APIs to Produce Custom Ad Platforms

PubMatic – OpenWrap: Prebid As A Provider

EX.CO & Hearst

1plusX – Axel Springer’s 1plusX first-celebration recordsdata partnership

Intowow – Yieldbooster

Playwire – RAMP: Earnings Amplification Managed by Mavens

Finest Subscription Platform

Piano

Zuora® for The Seattle Instances

Zephr

Omeda

Finest Buyer Info Platform

Contobox & The Dwelling Depot

BlueConic & HEINEKEN USA

Omeda

Amperity

Khoros

Tealium – Tealium AudienceStream CDP

Finest Info Management Platform

1plusX Advertising and marketing Intelligence Platform – Axel Springer’s Media Impact doubles CPMs

Just Impact – Just Impact Advertising and marketing Cloud

Permutive & The Guardian

Trace AI

Semcasting

Omeda

Finest Video Ad Server

Tidy AdServer – Euro Cup 2020 – Hugely Scaled Server Facet Ad Insertion for RMB

Publica – The Linked TV Promoting Platform

Beachfront – Convergent TV Ad Platform

Amagi Corporation – Amagi THUNDERSTORM

Aniview

CatapultX

Finest Social Analytics Platform

Hootsuite & Clarins UK

YouScan

California Lifestyles Sciences Association (CLSA) and Exact Chemistry – The COR Covid Communication Center

Curacity

BrandTotal

Brandwatch – Land O’Lakes’ toddle with Brandwatch

Finest Cookieless Identification Technology

Yieldmo & Encantos

Adobe – Adobe Exact-time Buyer Info Platform

33Across – Start of Lexicon

Yieldmo & Ford – Bronco Sport Campaign

Cheetah Digital – Buyer Engagement Suite

Nano Interactive – Tiny Industry System

Finest Trace-On Technology

Synacor, Inc. – Cloud ID

Doceree Inc – Doceree

Mediavine – Develop.me

Finest Match Platform

Social Hour

ClassBento – Start of ClassBento – Abilities Match System for Artisans

LIVENow Media – LIVENow Are living Match Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Tune Machine Are living

Splash

Bizzabo

ON24 – ON24 & FFVA Mutual

Finest Linked TV/Streaming Video Management Platform

Brightcove – Brightcove Beacon

Premion

Publica

Kaltura

Tremor Video

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