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Amazon’s Prime Video lands curious NFL playoff sport next season

Amazon Prime Video logo displayed on a cellphone display masks and Amazon Prime Video net net page displayed on a display masks in the background are viewed in this illustration listing taken in Krakow, Poland on July 26, 2022.

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Amazon‘s Prime Video has obtained the curious rights to stream a National Soccer League playoff sport next season, a source familiar with the topic told CNBC.

The company earned the most interesting to stable the sport by hitting decided viewership metrics this previous season as segment of its “Thursday Evening Soccer” settlement with the league, the source stated. In 2021, Amazon agreed to pay about $1 billion a three hundred and sixty five days for the curious rights to Thursday Evening Soccer.

Last month, NBCUniversal’s Peacock confirmed an NFL Wild Card sport between the Kansas City Chiefs and the Miami Dolphins, marking the first time a playoff sport used to be broadcast completely on a streaming service.

NBCUniversal had looked to take care of the streaming-most interesting playoff matchup next season, per The Wall Avenue Journal, which first reported on Amazon’s most up-to-the-minute take care of the the NFL.

Amazon and the NFL declined to allege. A consultant from NBCUniversal did now not straight answer to a quiz for allege.

Amazon is making a wager intently on sports broadcasting with the hope that it may perchance perchance well enhance its Prime membership. The Prime subscription program, which costs $139 per three hundred and sixty five days for a bunch of perks including free transport, now has some 200 million subscribers worldwide. Amazon has stated there are 80 million active Prime Video households in the U.S.

— CNBC’s Stephen Desaulniers contributed reporting.

Disclosure: NBCUniversal is the parent company of Peacock and CNBC

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