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X stamp officially replaces Twitter’s celebrated chicken on cell app, building headquarters

This illustration picture taken on July 24, 2023 reveals the Twitter chicken stamp the other design up in the background of Elon Musk’s video show marketing an “X” as a change stamp, in Los Angeles.

Chris Delmas | AFP | Getty Footage

X, previously is named Twitter, has officially retired its celebrated blue and white chicken stamp.

The icon on the cell app changed to an “X” gradual Friday evening in basically the most contemporary section of a sweeping rebrand the platform’s proprietor Elon Musk announced earlier this month. The firm previously launched the emblem on the to find and launched the domain, although also stays dwell.

Musk, who obtained the platform for $44 billion gradual final One year, wrote in a put up Sunday that the firm would rapidly “characterize adieu to the twitter stamp and, frequently, the total birds.” The transition from Twitter to X shows Musk’s vision to present the platform into what he has known as an “the whole lot app.”

He shared a video of an infinite contemporary X stamp most moving-attempting on high of the firm’s headquarters early Saturday.

Metropolis officials in San Francisco opened an investigation into the firm Friday for allegedly installing the stamp without staunch approval, essentially essentially based on the Division of Constructing Inspection’s web roar. The department filed two vigorous complaints Friday with the descriptions “Structure on roof without allow” and “Unsafe stamp” on the contend with for X’s headquarters.

In one criticism, a metropolis legit said they visited the building and requested firm representatives for gather entry to to the roof. The legit became as soon as denied gather entry to and urged the structure is “a transient lighted stamp for an tournament.”

San Francisco’s Division of Constructing Inspection and X didn’t without delay answer to CNBC’s build a question to for statement.

The Tesla CEO has long been enamored with the letter “x.” SpaceX, Musk’s rocket producer, also parts an X as its stamp, and Musk recently launched a brand contemporary man made intelligence startup known as xAI, with the lofty purpose to “realize the coolest nature of the universe.”

Nevertheless undoing years of branding slack Twitter’s blue chicken is a switch that industry analysts take into story risky. The firm has already struggled to protect advertisers as Musk’s adjustments to the space include led some to distress it be no longer a salvage predicament for brands to market.

Musk recently hired used NBCUniversal marketing govt Linda Yaccarino as CEO, seen as a switch to benefit reassure advertisers.

In an electronic mail to workers Monday bought by CNBC’s Sara Eisen, Yaccarino wrote that X will beget experiences in video, audio, messaging, banking and funds that can “satisfaction” customers. She added that she and Musk procedure to work all the design by every team to protect the “total neighborhood as a lot as this level.”

“Time to replace.,” Yaccarino wrote in a put up about the cell app’s stamp change Friday.

Disclosure: NBCUniversal is the mummy or father firm of CNBC.

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