✦ There goes the neighborhood

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You’re reading the The Company electronic mail from March 31, 2022

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}</p> <p>.handbook-hero img { border-radius: 20px; }</p> <p>@media veil and (min-width: 660px) { .handbook-textual order material> desk> tbody> tr> td { padding: 40px 0 40px 40px !crucial; } }</p> <p>.list, .numbered-list { padding-left: 20px; }</p> <p>.list li::marker, .numbered-list li::marker { font-weight: brave; opacity: 0.7; }</style> <p></head><body style="background-color:#f9f9f9;"></p> <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Nextdoor finds out what occurs when you bring the neighborhood on-line.</div> <div style="background-color:#f9f9f9;"></p> <div style="Margin:0px auto;max-width: 660px;"> <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;"> <tbody> <tr> <td style="direction:ltr;font-size:0px;padding: 25px 20px;text-align:center;vertical-align:top;"></p> <div class="mj-column-per-100 outlook-group-fix" style="font-size: 13px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width: 100%;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"> <tbody> <tr> <td style="vertical-align:top;padding:0;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"> <tr> <td align="center" style="font-size:0px;padding:0;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 270px;"><a href="//qz.com/?utm_source=email&utm_medium=quartz-company&utm_content=c233af30-b096-11ec-8185-f2c64722d663" universal="true" target="_blank" rel="noopener"></a></td> </tr> </tbody> </table> </td> </tr> </table> </td> </tr> </tbody> </table> </div> <p></td> </tr> </tbody> </table> </div> <p></p> <div style="Margin:0px auto;max-width: 660px;"> <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;"> <tbody> <tr> <td style="direction:ltr;font-size:0px;padding: 20px 20px 0 20px;text-align:center;vertical-align:top;"></p> <div class="mj-column-per-100 outlook-group-fix" style="font-size: 13px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width: 100%;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"> <tbody> <tr> <td style="vertical-align:top;padding:0;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"> <tr> <td align="center" style="font-size:0px;padding: 15px 0;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 620px;"></td> </tr> </tbody> </table> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Hi Quartz members,</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Who’re the of us for your neighborhood? The <a href="//www.youtube.com/watch?v=V2bbnlZwlGQ" target="_blank" rel="noopener">query <em>Sesame Avenue</em> requested us</a> half of a century in the past stays as connected as ever, particularly as our social lives <a href="//www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/" target="_blank" rel="noopener">are increasingly extra on-line</a>. Nextdoor has change into a assign for of us to bridge the gap between their digital social lives and their physical ones by attending to know of us in their instantaneous neighborhood. It’s the neighborhood block membership gone on-line.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor’s focal point is hyper-locality. Its 36 million customers are organized by geography, so of us’s social circles on the app don’t lengthen beyond the few blocks or miles in their instantaneous assign. Users need to register with their true title and address, which the firm verifies by sending a postcard in the mail. As such, it’s change into a stir-to assign to put up about missing pets, to swap gentle furnishings, and to promote local companies. Folks can moreover be in contact with local establishments take care of police and public health departments about issues of public safety. Since the initiate of the covid-19 pandemic, Nextdoor’s user atrocious has grown 50%; the firm now estimates that one third of US households are on the narrate.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">However Nextdoor hasn’t made social media extra take care of the neighborhood—as a change, it’s set the neighborhood on-line.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">That’s come with problems. In the US, Nextdoor has developed a standing for its <a href="//www.vice.com/en/article/pkbymk/nextdoor-knows-its-users-are-racist" target="_blank" rel="noopener">permissiveness</a> spherical racial profiling, particularly in posts about safety and crime. It’s moreover struggled with covid misinformation one day of the pandemic, an field the firm wasn’t before everything equipped to take care of.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Even supposing Nextdoor has taken peril to place itself as the “kinder” social media app (the truth is, its inventory ticker is $KIND), it aloof stays to be viewed whether its efforts will seemingly be ample to invent all customers feel incorporated.</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">By the digits</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//investors.nextdoor.com/home/default.aspx" target="_blank" rel="noopener"><b>11:</b></a> Nations the assign Nextdoor operates</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//s28.q4cdn.com/517578190/files/doc_financials/2021/q4/Nextdoor-q4-2021-earnings-call-transcript-(1).pdf" target="_blank" rel="noopener"><b>230,000:</b></a><b> </b>Nextdoor neighborhood moderators</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//investors.nextdoor.com/home/default.aspx" target="_blank" rel="noopener"><b>36 million:</b></a> Weekly active customers</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//www.bloomberg.com/news/articles/2021-11-08/nextdoor-surges-in-public-market-debut-after-spac-merger?sref=P6xXtEaF" target="_blank" rel="noopener"><b>$4.3 billion:</b></a> Nextdoor’s valuation on the day it went public in Nov. 2021 through SPAC</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//finance.yahoo.com/quote/KIND/" target="_blank" rel="noopener"><b>$2.3 billion:</b></a> Nextdoor’s valuation at the time of publishing</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//s28.q4cdn.com/517578190/files/doc_presentations/2021/12/Nextdoor-Insights-Series-7.0_U.S.-neighbors-have-found-their-new-normal_12.2021.pdf" target="_blank" rel="noopener"><b>54%:</b></a> Nextdoor customers who don’t mind if their neighbors leave up holiday decorations past Jan. 1</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//investors.nextdoor.com/home/default.aspx" target="_blank" rel="noopener"><b>$97,000:</b></a> Common household profits for a Nextdoor user in 2021 (when when put next with $88,000 US life like)</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">Charting how of us consume Nextdoor</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor isn’t the finest social media app on this planet, nonetheless it undoubtedly’s no longer striving to be. Sure, its user atrocious is broad in the US and other Western countries the assign it operates, nonetheless extra importantly, it’s steady. In 2020, honest over half of of its weekly active customers were moreover day to day active customers.</div> </td> </tr> <tr> <td align="center" style="font-size:0px;padding: 15px 0;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 620px;"></td> </tr> </tbody> </table> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">Nextdoor IRL</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Among social media platforms take care of Facebook and <a href="//qz.com/1719954/mobile-phone-apps-like-citizen-aim-to-curb-neighborhood-crime/?utm_source=email&utm_medium=quartz-company&utm_content=c233af30-b096-11ec-8185-f2c64722d663" universal="true" target="_blank" rel="noopener">Citizen</a> which would be designed to bring communities together, Nextdoor most typically blurs the line between digital existence and true existence. It has had a demonstrable affect on the politics, economics, and culture of neighborhoods, towns, and cities. Here are a couple of examples.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><b>🤝 Politics. </b>Political discussions on Nextdoor can <a href="//www.vox.com/recode/21526163/nextdoor-politics-misinformation-voting-election-2020" target="_blank" rel="noopener">score heated</a>, so the firm has beneficial of us in the US far from discussing nationwide politics. However the identical isn’t sparkling for local political actions—the platform encourages those. Users accept as true with organized voter registrations and <a href="//www.nytimes.com/2018/07/13/technology/nextdoor-elections-politics-nyt.html" target="_blank" rel="noopener">meet-and-greets with mayoral candidates</a>. However Nextdoor has aloof toddle into points getting knotted up in politics: One metropolis in Michigan <a href="//www.candgnews.com/news/bloomfield-township-leaders-sue-nextdoor-117793" target="_blank" rel="noopener">sued the platform</a> over misinformation a couple of local pollmeasure.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><b>🚨 Policing and crime. </b>Nextdoor permits customers to yarn cases of suspected crime on the platform and previously allow them to ahead posts to police (a tradition it resulted in 2020). However beyond that, Nextdoor has <a href="//www.bloomberg.com/news/articles/2020-05-21/nextdoor-s-delicate-partnership-with-local-police" target="_blank" rel="noopener">pursued partnerships with local police departments</a> to support them expand their presence on the narrate and extra public belief of law enforcement. Police departments typically put up safety alerts, accept as true with held neighborhood events, and even hosted <a href="//technical.ly/civic-news/nextdoors-role-in-murder-suicide-news-coverage-raises-questions/" target="_blank" rel="noopener">metropolis corridor meetings</a> on Nextdoor.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><b>🏘️ Shrimp business. </b>Larger than <a href="//s28.q4cdn.com/517578190/files/doc_presentations/2021/12/Nextdoor-Insights-Series-7.0_U.S.-neighbors-have-found-their-new-normal_12.2021.pdf" target="_blank" rel="noopener">2 million local companies</a> accept as true with pages on Nextdoor. They consume the platform’s suite of <a href="//business.nextdoor.com/en-us/local" target="_blank" rel="noopener">advertising products</a>, as properly as discover-of-mouth advertising from user options to grow their companies. Per Nextdoor, 88% of customers shop at local companies, and two thirds of customers portion options with other neighbors on the narrate. Nextdoor permits true property firms to promote properties on the market or rent on the narrate as properly.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><b>🩺 Public health. </b>Folks flocked to Nextdoor to receive important covid-19 files one day of the pandemic, nonetheless that’s moreover come with misinformation. Because all posts come from verified customers within a neighborhood, fallacious or misleading files would be extra demanding to forget. “I mediate of us accumulate Nextdoor extra severely than Facebook,” one public files officer <a href="//www.vox.com/recode/22217343/covid-19-misinformation-nextdoor-local-network" target="_blank" rel="noopener">educated Recode</a> final one year.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor has given public health companies a platform to portion files about vaccinations and sorting out, and <a href="//help.nextdoor.com/s/article/Using-Nextdoor-to-support-your-neighborhood-during-this-crisis?language=en_US" target="_blank" rel="noopener">urged</a> customers to quote sources once they put up about covid. However some amount of incorrect and misleading files stays.</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">Transient history</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//about.nextdoor.com/corporate-announcements/nextdoor-launches-the-first-private-social-network-for-neighborhoods/" target="_blank" rel="noopener"><b>2010:</b></a> Nextdoor is co-based and led by Silicon Valley previous Nirav Tolia. Rich Barton, CEO of Zillow, is an early investor.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//about.nextdoor.com/corporate-announcements/nextdoor-expands-internationally-starting-with-the-netherlands/" target="_blank" rel="noopener"><b>2016</b></a>: Nextdoor expands to its first global narrate, the Netherlands, followed by the UK and Germany the following one year. Moreover in 2016, following criticism from customers, Nextdoor launches <a href="//blog.nextdoor.com/2016/08/24/reducing-racial-profiling-on-nextdoor/" target="_blank" rel="noopener">a brand novel tool</a> to in the low cost of racial profiling in posts.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//www.cnbc.com/2017/08/08/nextdoor-is-finally-chasing-revenue-two-years-after-its-billion-dollar-valuation.html" target="_blank" rel="noopener"><b>2017:</b></a> Nextdoor begins offering true property commercials on its narrate, competing with platforms take care of Zillow and Redfin.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//www.sfchronicle.com/business/article/Square-CFO-Sarah-Friar-steps-down-to-join-13297306.php" target="_blank" rel="noopener"><b>2018</b>:</a> Tolia steps down as CEO; gentle Sq. CFO Sarah Friar takes over.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//blog.nextdoor.com/2020/06/11/a-nextdoor-where-everyone-belongs/#summary-pre-2020" target="_blank" rel="noopener"><b>2020</b></a>: After receiving backlash one day of the George Floyd racial justice protests, Nextdoor launches several novel initiatives geared in direction of promoting inclusion amongst customers, including an anti-racism resource heart and a Kindness Reminder. They <a href="//help.nextdoor.com/s/article/Nextdoor-transparency-report?language=en_US" target="_blank" rel="noopener">stumbled on</a> that in 2021, the reminder precipitated of us to swap their habits 34.6% of the time.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;"><a href="//www.cnbc.com/2021/07/06/nextdoor-to-go-public-in-4point3-billion-spac-merger-as-ceo-looks-toward-expansion.html" target="_blank" rel="noopener"><b>2021</b></a><b>: </b>Nextdoor goes public through SPAC merger, with a thought to amplify into extra territories.</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">Coding out racism?</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor’s mission has been to bring true-existence communities on-line, nonetheless that has precipitated problems when it brings the total dynamics of speed, class, and vitality with them. Over time, Nextdoor developed a standing for <a href="//www.theverge.com/21283993/nextdoor-app-racism-community-moderation-guidance-protests" target="_blank" rel="noopener">allowing racial profiling</a>, as largely white customers posted coded (and incessantly no longer-so-coded) messages about Black of us and other of us of coloration who they perceived as a risk, nonetheless were typically simply honest walking down the avenue or riding a vehicle.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">It’s change into such an field that Black customers accept as true with reported feeling unsafe on the platform and a few accept as true with <a href="//medium.com/@MzAhmad/why-i-quit-the-nextdoor-neighbor-app-fcb64bfa1eae" target="_blank" rel="noopener">left it entirely</a>.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor first <a href="//blog.nextdoor.com/2016/08/24/reducing-racial-profiling-on-nextdoor/" target="_blank" rel="noopener">answered</a> to considerations about racial profiling in 2016 by <a href="//qz.com/849536/facebooks-fake-news-problem-can-be-solved-through-design-just-look-at-twitter-and-nextdoor/?utm_source=email&utm_medium=quartz-company&utm_content=c233af30-b096-11ec-8185-f2c64722d663" universal="true" target="_blank" rel="noopener">changing</a> its algorithm to flag doable profiling language sooner than somebody posted. The firm moreover modified the manner customers yarn crime on the fetch narrate’s safety fragment to prevent them from the utilization of exclusively racial identifiers with none other characteristics in describing a person. However honest nine months later, reporting by BuzzFeed News stumbled on that racist posts were <a href="//www.buzzfeednews.com/article/carolineodonovan/racial-profiling-is-still-a-problem-on-nextdoor" target="_blank" rel="noopener">aloof an field</a> on the narrate.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor moreover relies heavily on order material moderation from extra than 200,000 “neighborhood leads,” volunteers who neighbors nominate to oversee order material on the narrate that gets flagged as most seemingly detrimental. In unhurried 2021, Nextdoor started offering non-compulsory webinars for moderators to better title unconscious bias in themselves and others.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Points of racism in residential communities didn’t initiate with Nextdoor. <a href="//muse.jhu.edu/article/723062" target="_blank" rel="noopener">Researchers accept as true with pointed out</a> that the suspicion of Black and brown of us in majority white neighborhoods viewed on Nextdoor is a continuation of the ways and attitudes white Americans gentle in earlier decades to serve racial segregation in housing. The utilization of Nextdoor <a href="//ojs.library.queensu.ca/index.php/surveillance-and-society/article/view/12927/8483" target="_blank" rel="noopener">to surveil</a> of us of coloration sends a message about who “belongs” in a undeniable neighborhood. It makes them feel unwelcome and most seemingly want to leave.</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor’s adjustments to their algorithm and neighborhood insurance policies accept as true with stopped a couple of of this roughly habits on the platform, nonetheless can’t unravel these structural imbalances on their beget.</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Hang a neighborhood-oriented discontinuance to your week,</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">—Camille Squires, cities reporter (most modern arrival to a Brooklyn Nextdoor neighborhood)</div> </td> </tr> <tr> <td style="font-size:0px;padding: 20px 0;word-break:break-word;"> <p style="border-top:solid 1px #D3D3D3;font-size:1;margin:0px auto;width: 100%;"> <p></td> </tr> <tr> <td align="left" class="subheadline" style="font-size:0px;padding: 10px 0 4px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 15px;font-weight:bold;line-height: 15px;text-align:left;text-transform:uppercase;color:#168dd9;">One🪞ingredient</div> </td> </tr> <tr> <td align="left" style="font-size:0px;padding: 10px 0;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 19px;line-height: 27px;text-align:left;color:#000000;">Nextdoor has been referred to as the “anti-Facebook” for its focal point on dinky networks and in-person communication. However the model looks to be catching. In 2021, Meta (then Facebook) <a href="//www.cnbc.com/2021/07/06/nextdoor-to-go-public-in-4point3-billion-spac-merger-as-ceo-looks-toward-expansion.html" target="_blank" rel="noopener">launched</a> a fraction referred to as “Neighborhoods,” which seems to be and capabilities take care of Nextdoor, gathering news and posts on a hyper-local foundation. It looks to be section of Meta’s technique of <a href="//techcrunch.com/2020/07/29/in-antitrust-hearing-zuckerberg-admits-facebook-has-copied-its-competition/" target="_blank" rel="noopener">vacuuming up worthwhile tech items</a> from other social media firms, nonetheless up to now it hasn’t detracted from Nextdoor’s standing.</div> </td> </tr> </table> </td> </tr> </tbody> </table> </div> <p></td> </tr> </tbody> </table> </div> <p></p> <div style="Margin:0px auto;max-width: 660px;"> <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;"> <tbody> <tr> <td style="direction:ltr;font-size:0px;padding: 30px 0;text-align:center;vertical-align:top;"></p> <div class="mj-column-per-100 outlook-group-fix share-container" style="font-size: 13px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width: 100%;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"> <tr> <td align="center" class="icon facebook" style="font-size:0px;padding:8px 20px 8px 20px;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 16px;"><a href="//facebook.com/sharer.php?u=https%3A%2F%2Fqz.com%2Femails%2Fquartz-company%2F2148908%2F" target="_blank" rel="noopener"></a></td> </tr> </tbody> </table> </td> </tr> <tr> <td align="center" class="icon twitter" style="font-size:0px;padding:8px 20px 8px 20px;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 20px;"><a href="//twitter.com/intent/tweet?url=https%3A%2F%2Fqz.com%2Femails%2Fquartz-company%2F2148908%2F" target="_blank" rel="noopener"></a></td> </tr> </tbody> </table> </td> </tr> <tr> <td align="center" class="icon external-link" style="font-size:0px;padding:8px 20px 8px 20px;word-break:break-word;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"> <tbody> <tr> <td style="width: 16px;"><a href="//qz.com/emails/quartz-company/2148908/?utm_source=email&utm_medium=quartz-company&utm_content=c233af30-b096-11ec-8185-f2c64722d663" target="_blank" rel="noopener"></a></td> </tr> </tbody> </table> </td> </tr> </table> </div> <p></td> </tr> </tbody> </table> </div> <p></p> <div style="background:#3A3A3A;background-color:#3A3A3A;Margin:0px auto;max-width: 660px;"> <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#3A3A3A;background-color:#3A3A3A;width: 100%;"> <tbody> <tr> <td style="direction:ltr;font-size:0px;padding:0;text-align:center;vertical-align:top;"></p> <div class="mj-column-per-100 outlook-group-fix" style="font-size: 13px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width: 100%;"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"> <tr> <td align="left" class="footer" style="font-size:0px;padding: 20px;word-break:break-word;"> <div style="font-family:Helvetica Neue, Helvetica, Arial, YuGothic, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo, MS Gothic, sans-serif;font-size: 12px;font-weight:bold;line-height: 16px;text-align:left;color:#999999;">Having fun with The Company? 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