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Airtel Payments Bank launches ‘DigiGold’ platform for customers to invest in gold

On Thursday, Airtel Payments launched DigiGold. It is a platform for its customers to make investments in gold. DigiGold has been launched in partnership with SafeGold, a provider of digital gold. 

The company stated that with DigiGold, Airtel Payments Bank’s savings account customers can invest in 24k gold easily by using the Airtel Thanks Application. Not only this, the users can gift DigiGold to their family and friends. It has a savings account with the Airtel Payments Bank. 

It also added that the purchase by customers is stored securely by SafeGold at no additional cost and can be sold via Airtel Thanks App without any problem. It also said that there is no minimum investment value needed. 

The CEO of Airtel Payments Bank Ganesh Ananthanarayan said DigiGold is the latest addition to the organization’s neo-banking proposition of simple, secure, and value-driven products. 

He added- “Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly”. 

The company also stated- “Gold has seen a resurgence over the past year as the instrument of the savings of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers a range of digital gold-related products in the manner and value of their choice”. 

SafeGold is a provider of digital gold. It offers customers 24k gold ascribing to international quality standards. It also has the perfect amalgamation of convenience and speed of the internet with the well-secured safety of a SEBI registered Trustee and more security. It had recently raised its savings deposit limit to Rs 2 lakh in line with RBI guidelines, it now offers an interest rate of 6% on deposits between Rs 1 to 2 lakh.

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