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Change or Die: 50% of Media and Entertainment Execs Say They Can’t Rely on Old Biz Models, Survey Finds

With media and excitement divisions proceeding to be whipped by winds of advanced disturbance, numerous industry executives accept they have to change the manners in which they’ve worked together — or see their organizations die.

About half of M&E administrators said their organization can’t depend on customary plans of action to endure the moving scenes, as per another review by counseling and expert administration firm EY. In fact, 34% of those overviewed demonstrated that their organization will never again exist in five years except if their business experiences reevaluation.

The overview distinguished three key components driving change crosswise over M&E industry subsectors: reacting to another aggressive scene; battling to keep pace with innovation as organizations assess computerized advancements, for example, man-made brainpower and 5G; and managing difficulties related with changing client desires. About 66% (63%) of executives setting out on change say advancing the working model will be genuinely transformational – and yet, 28% said they don’t have a clue what steps to organize in seeking after such a procedure, as indicated by the EY overview.

But the leadership for business change doesn’t necessarily come from the top: Only 20% of the execs EY surveyed cited current corporate strategy and their CEO’s vision as a leading driver of innovation

The survey results show that there’s no single path for M&E businesses to change for the future and that “media and entertainment companies remain upbeat about change,” said John Harrison, EY’s global media and entertainment sector leader. However, he added, “with such diversity of business models and revenue streams, the starting point is often unclear.”

To compile the results, EY polled more than 350 global industry executives. It released the findings this week at the 2020 CES trade show.

Of the execs surveyed, 41% cited business-model changes and 39% identified operational delivery and execution as their top transformation priorities – with 62% agreeing that the increasing availability of data is an opportunity for transformation. Notably, 56% of execs indicate that they have prioritized building first-party data, compared with just 13% who prioritize third-party data sources. In addition, 46% said automation is the single most important tactic for achieving cost savings.

Meanwhile, talent development – as it relates to business transformation – remains a key strategic priority among media and entertainment companies. One-third of executives surveyed identify the need to close the talent gap and build skills as a driver of change, and nearly a quarter (24%) see the talent gap as a threat. About half of respondents (49%) prioritize upskilling their existing workforce as the best way to develop talent.

Interestingly, the need to tap into the “gig economy” varies depending on the size of the enterprise, the EY survey found. About 61% of execs at companies with $250 million-$500 million in annual revenue see the gig economy as relevant to their talent strategy – compared with 20% among those at companies with revenue over $5 billion.

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