Hwy Haul, a California-based supply chain logistics venture which was launched by former Walmart executives has recently raised 10 million dollars in series A funding. The funding round was initiated to transform the way fresh produce is shipped and delivered.
The investors and venture that led the round and participated were Eileses Capital, AgFunder, True Blue Partners, Angel Investors like Fresh works founder and chief executive officer Mathrubootham, Nutanix founder and CEO Dheeraj Pandey, Rajiv Batra, and founder of Palo Alto networks Vivek Mehra and others.
The venture is an end-to-end digital freight platform for fresh produce that eliminates the intermediaries and connects directly the farmer’s distributors, wholesalers, and retailers to its network that includes thousands of pre-vetted carriers. The firm aims at ensuring that the product is delivered timely, efficiently, eliminating wastage, reducing freight’s carbon footprint to create sustainable future growth with fast working while saving the environment.
The venture was founded in 2018 by Syed Aman Sharan Grewal and Zayed Khan. The platform combines the perfect fusion of artificial intelligence machine learning and optimization algorithms to connect fresh produce with carriers across North America and its customers include an expanding roster of growers retailers distributors, among them fortune 500 companies.
The shippers are users who can easily book loads in just a few clicks. The platform is highly transparent which allows for easier load tracking including real-time humidity and temperature monitoring as they move across the country from one location to another. Not only these data insights help optimize supply chains, reduce waiting times, and lower detention costs.
One of the Investors stated that they are highly excited to delete this investment around for the company and support their mission to digitize every step in the supply chain to create a seamless experience for the food and fresh produce fraternity.