World News

Korea’s first digital influencer Rozy, who doesn’t age, stands to construct Rs 6 crore this year

Yeop stated that Rozy has received eight bizarre contracts moreover to over 100 sponsorships.

List: Instagram

Edited By

Abhishek Sharma

Updated: Sep 15, 2021, 10: 00 PM IST

South Korea’s Rozy, the first digital influencer, which is made as a 22-year-outmoded girl, is already making plentiful cash for its creator  Sidus Studio X. Rozy now stands to construct over KRW 854,007 (about Rs. 6.29 crore) by the head of this year according to Baek Seung Yeop, the CEO of Sidus Studio X as quoted by a US-based K-pop blog.

Yeop stated that Rozy has received eight bizarre contracts moreover to over 100 sponsorships.

Rozy is the digital human created by Sidus Studio X in August last year with 3D manipulation technology by collecting face records that change into once common amongst MZ generations. Her age will with out a sign of ending remain the similar at 22 and since December 2020, she has been actively most up-to-date on social media as a ‘steady human’.

She has over 69,000 followers on Instagram.

There could be a plentiful Rozy syndrome in general retailing industries including the food, vogue and class alternate and he or she now boasts of 100 sponsorships. The digital influencer market is anticipated to be grown to 14 trillion won within five years with the metaverse pattern, in explicit, the advertising and marketing and marketing suggestions the employ of digital individuals are anticipated to magnify worldwide. Mannequin Han Hye Jin, Jang Yoon-ju and singer Lee Hyori’s agency ESteam is accountable of Rozy’s administration.

Talking to the e-newsletter, Yeop told that has no longer been ready to process the final sponsorships but. He added that digital individuals love Rozy construct reputation because they’ll steer certain of privacy scandals.

Content Protection by DMCA.com

Kunal Guha

Director, Founder and Editor in Chief
Back to top button