The Video/Audio Formats For The 21st Century That You Need To Know

In the era where content is the king, videos have definitely captured the center stage. Content creators keep posting stylish videos on various things online. The video that you see undergoes rigorous editing before it is posted online. 

Another trend that has emerged in the recent past is the audio narration of the articles or blogs and even novels. Such narrations can be found on news article pages and so on. Audible, by Amazon, is based on the same idea as well. The sudden need for this service has been because of the little time that people have for themselves. 

Content creators have realized that their audience has very little or no time in their daily schedules to spare. This has urged them to be creative and innovative in making content consumption easier for their audiences. With audios and videos being compatible with websites, blogs, and social media platforms, content creators have embedded them on almost every platform possible.

That being said, if you are a budding content creator with amazing content ideas but little knowledge of the nitty-gritty of video production and different audio/video formats, you have landed on the right article. This article discusses everything you need to know about the different audio and video file formats.

Different Video Formats

With a plethora of formats available and no one-size-fits-all format, it can be daunting to research about them. Not every computer, video platform, or website browser supports each and every video format.

Therefore, the need to have a basic knowledge of these formats is necessary. 


MP4 is the most popular video format, and most digital platforms such as websites and social media support MP4. It is also widely supported on almost all digital devices such as smartphones, laptops, tablets, and personal computers. Therefore, professionals consider it to be the universal video format. 

So if you are a content creator, producing your videos in MP4 is the best bet as it is compatible with most platforms and devices. Also, you can store video files, audio files, text, and still images in an MP4 format, and there are many tools where you can edit MP4 format for free.

Furthermore, the MP4 files are compressed using lossy compression and allow huge files to be saved in small sizes. The lossy compression also makes these videos the practical choice for streaming services such as YouTube, Vimeo, NowTV, or on-demand TV. If you are producing a video online using a promo video maker online free, you will likely end up with a video in the MP4 file format.


MOV is the video format developed by Apple Inc, specifically for their QuickTime Player. Although, since the QuickTimePlayer was later made compatible with Windows and Macintosh devices, the MOV format is now also compatible with Windows OS. 

This makes this video format very compatible with a large majority of devices and digital platforms. However, its popularity is not as widespread as the MP4 format. Similar to its competitor – the MP4 format, the MOV video format can store video, audio, time code, and text tracks, which can be used to store and synchronize different types of media.

The only downside is the large size of the file. This format usually produces large files with excellent quality. The MOV files commonly use MPEG-4 codec for compression.


Windows Media Video (WMV), as the name suggests, was developed by Microsoft, and the Windows Media Player supports videos of this format. However, if your target audience comprises of Mac users, you should steer clear of this format as they will have to download additional software to play this video file. 

Similar to MOV, this video format stores files in large sizes, but guarantee great quality. 


Flash video is a video format developed by Adobe. It is specifically designed for Adobe Flash Video Players and is amongst the most versatile and popular video formats around currently. This format enjoys the support from all the web browsers as well as video platforms.

If you are producing videos for an audience that streams a lot of videos on online platforms such as YouTube, Vimeo, etc., FLV should be your go-to video format. Another perk that this format offers is that its file sizes are usually small, allowing your audience to download your videos quickly. Its only downside is that it is not compatible with iOS and a lot of other mobile devices yet. 


Audio-Video Interleaved (AVI) is amongst the oldest video file formats. It was developed by Microsoft in 1992 and is one of the most versatile video formats. It is compatible with Windows, Mac, and Linux and is also supported by most web browsers such as Google Chrome, Safari, Mozilla Firefox, etc. 

This format offers exceptionally high-quality video, and the file size is usually large. The size of the video files is the only drawback of this format. Due to its size, this format is more compatible for audiences who store videos in their computers and laptops rather than people who stream online.

AVI files can contain both audio and video data in a file container that allows synchronous audio-with-video playback. 


Developed collectively by Panasonic and Sony, the AVCHD is specifically designed for digital camcorders. If you regularly shoot high-end videos through a digital camera, the AVCHD is the perfect video format for you. 

It is powered by H.264/MPEG-4 video compression technology and allows you to store hours of high-quality video using only a tiny amount of data. Furthermore, this video format allows users to select between standard and high definition video qualities. Also, the latest update AVCHD 2.0, even supports three-dimensional videos. 


This article thoroughly discusses the new video formats which are available for the content creators. Each of these formats has several perks and drawbacks. Thus, the budding content creators must understand these formats and choose the one based on their desired platform and device.

However, if you were not aware of these varied formats and have chosen a video file format that is not supported by your device or digital platform, you can click here to convert any kind of format without sacrificing your video quality.

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