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Trump marketing campaign launches TikTok story as Truth Social stock dips

Republican presidential candidate and mature U.S. President Donald Trump speaks at some point soon of a press conference, the day after a guilty verdict in his felony trial over prices that he falsified industry records to conceal money paid to silence porn star Stormy Daniels in 2016, at Trump Tower in Current York City, U.S., Would possibly perchance presumably perchance presumably simply 31, 2024.

Brendan Mcdermid | Reuters

Vulnerable President Donald Trump‘s marketing campaign debuted an legit story on TikTok on Saturday evening, the social media platform facing a doable ban in the U.S.

“It is my honor,” Trump acknowledged in his first TikTok post underneath the address “@realdonaldtrump,” adopted by a montage of him waving to crowds at a Saturday Remaining Combating Championship train. That post purchased 1.5 million likes within 10 hours of going on-line.

Trump’s TikTok rollout got right here as his derive social media firm, Trump Media, took a monetary tumble in the wake of the historic verdict that convicted the mature president on 34 felony counts in his Monumental apple hush money trial.

Trump Media, the parent firm of Truth Social shopping and selling underneath the DJT ticker, was down over 5% at market shut on Friday, the day after Trump’s conviction, with shares priced at $49. Without extend following Trump’s conviction on Thursday, the stock was down roughly 15% in prolonged shopping and selling hours.

Trump launched Truth Social in early 2022 as an different, “non-woke” social media platform after he was banned from sites love Twitter and Facebook following the Jan. 6 Capitol riots. Since then, Trump Media has long past public and the mature president now holds a 65% stake in the firm.

Truth Social didn’t at as soon as answer to CNBC’s demand for comment about Trump’s creep to TikTok.

Trump is a lot of months later than his Democratic opponent, President Joe Biden, whose reelection marketing campaign launched on TikTok in February. However the presumptive Republican presidential nominee already had over 2 million followers on Sunday, outpacing the Biden marketing campaign’s shut to 340,000.

The disparity in these follower counts is normal for social media accounts at as soon as connected to a advise candidate, which tend to outperform accounts related with a marketing campaign. For instance, as of Sunday, Trump’s hiss Truth Social story, “@realDonaldTrump” had over 7 million followers, whereas his marketing campaign story, “@TeamTrump” had 427,000.

“We refuse to cede any ground to Biden and the Democrats,” Trump marketing campaign spokesperson Karoline Leavitt acknowledged in a observation to NBC News on Sunday. “We are in a position to bag President Trump’s winning message to each and every voter imaginable. He has already gained valuable ground with young voters and right here’s one other manner to be triumphant in them.”

Each candidates joined TikTok despite previously vocalizing nationwide security concerns about the app.

In April, Biden signed into law a foreign merit kit with a clause to pressure TikTok’s Chinese parent firm, ByteDance, to promote the app or else the platform would face a nationwide ban in the U.S.

At some point of his administration, Trump also acknowledged he would strive to ban TikTok, even though he has since flipped that stance. Mild, he informed CNBC’s “Yelp Field” in a March interview that he believes TikTok may perchance threaten U.S. nationwide security.

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