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Amazon receives backlash on Twitter for alleged insult to the Indian flag

Reported By: | Edited By: DNA Web Crew |Provide: PTI |Updated: Jan 24, 2022, 11: 42 PM IST

Amazon on Monday faced the ire of a part of Indian social media customers over merchandising some products, in conjunction with apparel and food gadgets that characteristic photos of the Indian flag, with some asserting that the usage of the tricolour in this kind of manner modified into once an insult and a violation of the nation’s flag code. In a slack evening hiss, Amazon stated it stays dedicated to raise mandatory action against sellers who would perhaps honest secure listed any non-compliant products. Netizens shared photos of gadgets like apparel, cups, keychains and sweets that characteristic photos or set of the tricolour on Amazon.In website online, and sought a ban on these gadgets. Hashtags like #AmazonInsultsNationalFlag had been trending on Twitter. When contacted, Amazon stated Amazon.In is an on-line market the set third-birthday party sellers offer products accessible on the market straight away to customers, and as such are to blame for guaranteeing compliances connected to the sale of those products.

“We require all products provided accessible on the market to conform with acceptable guidelines and continuously elevate acceptable action on non-compliance. Amazon stays dedicated to raise mandatory action against sellers who would perhaps honest secure listed any non-compliant products,” the company stated. Some social media customers considerable that the usage of the tricolour on products is against the Flag Code Of India, 2002. Part of the social media customers stated such usage is an insult to the national flag whereas others identified that it modified into once a low-payment strategy of growing sales and that it would now not expand the patriotism of Indian electorate.

“The flag shall now not be aged as a fraction of costume or uniform of any description. It shall now not be embroidered or printed upon cushions, handkerchiefs, napkins or boxes,” as per the Code. Right here’s now not the most primary time that Amazon is facing this kind of backlash. In 2017, Amazon modified into once compelled to raise away doormats depicting Indian flag that had been listed on its Canadian website online after a get bid by India.

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Kunal Guha

Director, Founder and Editor in Chief
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