Apple to launch Vision Skilled in China this year, Tim Cook says

Apple’s Chief Govt Officer Tim Cook attends the China Trend Discussion board in Beijing on March 24, 2024.

Pedro Pardo | AFP  | Getty Pictures

Apple will launch its Vision Skilled headset in China this year, CEO Tim Cook informed Chinese language disclose media.

In a video posted on one of CCTV’s accounts on Chinese language social media map Weibo, Cook used to be heard responding “yes,” when asked if the Vision Skilled would launch in China this year.

Apple’s digital and augmented reality headset launched in the U.S. in February for a beginning build of $3,500.

In China, Apple will compete in opposition to native headset gamers equivalent to Pico, which is owned by TikTok’s guardian company ByteDance.

Cook has been in China for the past few days, touring a brand new Apple store in Shanghai and attending the China Trend Discussion board in Beijing. His assert over with comes at a time Apple faces a series of challenges in the northeast Asian country.

The iPhone big’s sales in the greater China build fell nearly 13% in the December quarter, as Apple contends with client warning over spending and more intense opponents in the smartphone market from a resurgent Huawei.

Cook reiterated Apple’s dedication to the Chinese language market.

“I’m very assured in it (China),” Cook acknowledged, consistent with info equipment posted on one of CCTV’s Weibo accounts. “I really love China, I really love being right here, I really love the contributors and the culture. Every time I come right here, I’m reminded that the relaxation is feasible right here.”

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