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Chipotle checking out cauliflower rice in steal out areas after merchandise drew in customers final yr

Workers put collectively orders for purchasers at a Chipotle Mexican Grill restaurant in Hollywood, California.

Patrick T. Fallon | Bloomberg | Getty Photos

Chipotle is giving cauliflower rice one other try after the merchandise helped bring in unique customers when it used to be equipped for a runt time final yr.

The Newport Coastline, California-basically basically based chain said Thursday this is in a position to perchance maybe impartial take a look at a Mexican cauliflower rice at 60 areas in Arizona, Southern California and Wisconsin. The corporate said the merchandise is seasoned with spices alongside with garlic, cumin and paprika and lawful for folks following keto, vegan, vegetarian and paleo diets. It’s a ways going to be added to any menu merchandise for another tag, Chipotle said.

The take a look at comes after the chain equipped a cilantro-lime cauliflower rice at all its U.S. and Canadian eating locations early final yr. Chipotle said that merchandise attracted unique customers and that one in five cilantro-lime cauliflower rice orders in January 2021 were from of us trying Chipotle for the principle time.

“After the success of our Cilantro-Lime Cauliflower Rice final yr, we are enthusiastic to envision a 2nd plant-powered originate for any scuttle to verbalize,” said Nevielle Panthaky, Chipotle’s vp of culinary in the clicking launch.

In its most verbalize quarterly outcomes launched in April, Chipotle said gross sales at established areas rose 9% in the three months ending March 31. The corporate is scheduled to document its 2nd quarter outcomes on July 26.

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