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BCW’s (Burson Cohn & Wolfe) Twiplomacy study 2018 identified PM Narendra Modi as the third most followed world leader on Twitter with 42 million followers on his personal account @NarendraModi, while Sushma Swaraj is the most followed female world leader, with 11 m followers. US President Donald Trump is the most followed world leader on Twitter, with 52 million followers on his @realDonaldTrump account. Facebook is the second most popular platform among government leaders followed by Instagram.